FORTUNE 421 6 YEAR ANNIVERSARY & FORTUNE 421 SWIMWEAR S.D. DEBUT AT STINGERREY
Luxe bandeau and moderate bottom
On this fabulous evening we celebrated Fortune 421's 6 years of life with our family and friends that have supported us throughout the years. We also had a chance to preview our very first Fortune 421 Swimwear collection with Fortune Clothing, Dolcetti Boutique and A Style Concierge!
Discoteka bandeau and Discotini Brazilian
DISCOVERSD.COM'S LIFESTYLE GUIDE
Discover SD's Michelle Guerin interviews Fortune 421's founder, Jason Herrick, where he gives the scoop on Fortune 421 Swimwear, Clothing & Events. Read the full interview with more pics on DiscoverSD.com
FORTUNE 421 SWIMWEAR ON COVER OF REVOLT IN STYLE
Femme Fatale triangle and brazilian bottom
An awesome night with Revolt In Style Magazine at Fleetwood! We were so ecstatic when we heard that our "Femme Fatale" bikini made the cover! Thanks Revolt In Style for the support
Precious and Femme Fatale bikinis
MISS 421 CONTEST & FORTUNE 421 SWIMWEAR FEATURED IN MODEL DASH
Check it out at ModelDash.com
FORTUNE 421 AT SURFRIDER FOUNDATION BLOCK PARTY
The sun was shining, the drinks were flowing, the burgers were flipping- perfect ingredients for slinging Fortune 421 bikinis and gear! Gotta <3 S.D.
CONGRATS TO OUR GORGEOUS NEW MISS 421!
Fortune 421 Spokesmodel Contest winner- Elizabeth Hansen
INTERVIEW WITH FORTUNE 421'S JASON HERRICK AND A STYLE CONCIERGE'S MICHAEL LEE
Check out this clip of Fortune 421 Swimwear featured in this Fox 5 Morning News....thanks Michael Lee & Dolcetti Boutique for the support and spreading the good fortune!!
Our models looking stunning at Fox 5 studios in Fortune 421 bikinis
Show off that sexy bod in a Fortune bikini now available at Dolcetti Boutique located on 5th Ave. in the Gaslamp All styles and sizes available.
PRECIOUS moderate bottom and triangle top ($150)
FORTUNE 421 SWIMWEAR HOSTS ABSOLUT SWIM AT THE MONDRION HOTEL/SKYBAR IN HOLLYWOOD
We were so excited when we heard we were going to be hosting the evening for Absolut Swim the night before leaving for Miami Swim Week- such a perfect way to kick it off! We were even more excited to see how many of our L.A. friends came to support. Thanks to Jess McAllister and Table Manners for making this night possible for us : )
We couldn't have asked for better models to represent Fortune 421 Swimwear poolside- just as gorgeous on the inside as they are on the outside.
People kept asking us whether people actually get in the pool to go night swimming. That question was shortly answered after people started stripping down and diving into the pool for a midnight dip! There's something oh so sexy about nighttime pool parties.... We'll definitely be doing another one of these in the near future!
Dolphins, alligators and naked people oh my!
FORTUNE 421 SWIMWEAR IN MIAMI
After a crazy week of events and getting our suits ready we made it back to one of our favorite homes- MIAMI!! This was our first time being at Swim Week and boy were we blown away!
The biggest swim convention attracts the world's top swim brands and designers
Alex Alanis, founder of SouthBeach Nightclub Promotions, invited us stay at his pad for the weekend- the most amazing view ever!
View of Star Island and Downtown from the balcony
True Religion pool party at the Gansevoort
We had the privilege of attending the grand opening on the Dream Hotel on Ocean Ave. with our good friend Bruno who formerly lived in San Diego and currently works at the Gansevoort Hotel. In addition to the conventional cocktails they were also serving Grey Goose popsicles. Not only do they keep you cool but give you a nice little buzz too!
Fire dancer in the pool at the Dream Hotel
FORTUNE 421 SWIMWEAR NOW AVAILABLE AT HAVEN BOUTIQUE
We're thrilled to announce that you can now buy your Fortune 421 bikinis at Haven Boutique located on 5th Ave. in downtown San Diego! Not only do we love everything in that store but also Deanne for being the biggest sweetheart ♥ This store is a must-see if you have yet to check it out!!
CUTE FORTUNE 421 STYLES
If there's one thing we know how do to, it's ending the Fortune 421 summer pool party series with a bang! We were so excited to see all our favs at the Ivy Rooftop this day. We couldn't resist providing you with a few special treats for our final hoorah- sexy bikinis, new Fortune LOVE crop tops & custom screen printed and cut Fortune shirts ♥ ♥ ♥
Fortune LOVE Crop tops in neon pink
Fortune 421 Swimwear- LUXE triangle top and brazilian bottom
Custom Fortune 421 screen printed & cut shirt
Fortune LOVE Crop tops in neon pink and neon yellow
* INSPIRATION *
We are back and full of life ready to create some new Fortune 421 Swimwear and Clothing. After searching and scouring this ginormous city for new trims, fabrics and inspiration we've come back with a sea of ideas to bring into our next collection. And of course we had a little fun along the way....
Decisions, Decisions. . . WHAT TO WEAR IN CABO??
This weekend Fortune and Fortune421 Swimwear will be taking a field trip to Cabo San Lucas for A.W.O.L. at the ME Hotel/ Nikki Beach. Don't want to forget to pack what's most important- BIKINIS!!
The Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.” Orange signals not only vitality, but also urgency and strength—associations that should resonate in a year where many are hoping to finally start seeing changes. “There’s the element of encouragement with orange,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It’s building on the ideas of courage and action, that we want to move on to better things."
Fortune 421 Swimwear Luxe moderate bottom and bandeau top
Image: Time Magazine
Congratulations to the winners of the House of Fortune DJ Contest Semifinals, Pleasure Victim & DJ Hixxen. Take a listen to both of these artists below and come out to see the Finals on December 29th at Side Bar.
Today we finally completed the last of our product shoots with our newest model, Sophie Kish! You'll be seeing all the pics on our website and our very first Fortune 421 Swimwear catalog. Next on our list- finish samples for all our new swimwear styles for Spring/Summer 2012! We ♥ Bikinis!!!
Sophie is wearing Discoteka Bandeau and Moderate shirred-side bottom
Femme Fatale Black Snakeskin- Brazilian bikini bottom and top
Images: Vogue Brasil January 2012
Images: Planet Blue, Patternity
Baseball caps aren't just for the ballgame. Check out our Fortune 421 baseball cap which can be sported with a cute winter outift whether it be for running errands, going on a pub crawl or just having a bad hair day. Here are some cute street style outfits caught at New York Fashion Week.
Images: REFINERY29, JAKANDJIL, COCOKELLEY
We recently made a trip to another land of fortune- Beijing, China! We were blown away by everything we saw but mostly by the combination of ancient and modern designs found in their art and architecture. So many beautiful, rich colors and prints in the midst the organized chaos... all which make for good bikini prints!
We came across these gorgeous pictures featuring our favorite swimwear model, Alexandra Victoria, wearing our Femme Fatale Bikini shot by photographer DREWSHOOTS. We're so excited to be reconnecting with this powerful duo once again for our yearly Fortune 421 Swimwear photo shoot when we head out to Miami for this year's WMC (Winter Music Conference)!
We are honored to have swimwear expert Susan of Instyle Swimwear as a guest blogger writing about her favorite Fortune 421 bikini styles for this year!
Top Picks for the 2012 Swimwear Season
The 2012 swimwear season is starting to creep up on us! As an expert on all things swim, I always keep an eye out for new brands and styles, so I was super excited to hear that Fortune 421 has expanded into swimwear. After checking out the new line, I was definitely pleasantly surprised. Check out my favorite styles below.
The first style that caught my eye is the Sangria swimsuit. Although I usually find myself gravitating toward prints, I definitely own my fair share of solid swimwear styles and this colorful bikini is right up my alley. The magenta pink bikini features tangerine ruffle trim detail, which creates a colorful color-block look—a huge 2012 swimwear trend! I love the long triangle top and tie-side Brazilian bottom combo; as an added plus, the bottom’s back ruched detail will help give the appearance of a shapelier derrière, making it the perfect style for ladies with smaller behinds.
Another one of my favorite Fortune 421 swimwear looks is the soft and ultra-feminine Precious bikini. Pastels are making a comeback in both the swimwear and general fashion world this season and I just love baby pink and baby blue together! The striped seersucker bandeau has a sexy sweetheart neckline and looks adorable with the matching moderate swimwear bottom. Both the top and bottom feature adorable pink bow details… how cute!
Finally, I saved the best for last. I absolutely love the Black Betty bikini because of its classic style. The black shirred bandeau and moderate bikini bottom feature an allover black and white polka dot print as well as black chiffon ruffle detail. Little black bikinis and polka dots are both classic looks for swimwear and when married, it creates a truly timeless look for the beach or pool.
What are you favorite looks from Fortune 421 Swimwear?
Looking for some new shades to wear with your hot new bikini? Check out Australian sunglass brand Quay Eyeware. They carry various fashion-forward styles for guys and girls ranging from aviators to 50’s-esque cat-eyes and several cool designs in between. Each are available in a variety of colorways here.
The countdown for Coachella has begun!!! If you don't already have your weekend outfits picked out you're probably scurrying to find them! Here are some cute ideas for accessorizing your Fortune Bikini this weekend.
We love Rihanna in this drop dead gorgeous Tom Ford gown she wore to the Met Gala 2012! The curve-hugging, shiny, black reptile texture is flattering for any body type. Nail this look with the perfect snakeskin little black bikini - Femme Fatale.
As the temperatures rise it's time to pull out those bikinis and printed skirts! Florals are so big this spring and summer... You will see the racks over loaded with these wonderful prints, from soft muted pastels, to South Pacific inspired with bright and bold florals - in just about every shade you can imagine. Here are a few ideas for how you can wear your Fortune 421 bandeau with these skirts.
1. Barton Perreira Cenci Sunglasses, 2. Trina Turk Ocean Tonal Pendant, 3. Kenneth Jay Lane Multi Shape Earrings, 4. Green Stripe Beach Shopper, 5. FORTUNE 421 DISCOTEKA Triangle Top and Brazilian Bottom, 6. Vintage Levis Turquoise cutoffs, 7. Kendra Scott Shelby Ring, 8. Aqua Split Wedges, 9. Huichol Cool Arrow Bracelet, 10. Stila Jewel Eye Shadow
Get your paws on one of this Summer's hottest nail colors to match your fav Fortune 421 bikini!