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Meet Errol Asuncion and Industry.co

We recently had a chance to sit down with our very own Errol Asuncion to ask him some questions about... More
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7.10.16 Photos – Roosevelt

Check out the scene when Gotta Dance Dirty and Fortune 421 came together for a summer pool party at the... More
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7.3.16 Photos – Lounge Six Pool

4th of July Weekend was one for the memory books with Lounge Six Pool hosting our 8th Annual Celebration on... More
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6.12.16 Photos – Roosevelt

Our second Hollywood Pool Party of the season featured the DJs from LAMP, Lee Wells & Klatch! More
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5.29.16 Photos – Lounge Six Pool

Memorial Day brought us back to Lounge Six for a full day of dancing with headliners Giacca & Flores and... More
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5.22.16 Photos – Roosevelt

We kicked off our 2016 Roosevelt Pool Party series with some amazing sunshine and house beats! More
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4.21.16 Photos – Anniversary Party

Full circle 10 years after our 1 year, we brought the Anniversary Party back to 6th & Island in the... More
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4.3.16 Photos – Viva Las Rocas

Our Spring Viva Las Rocas Getaway was taken over by pirates, check it out! More
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2.21.16 Photos – Mammoth Getaway

Our inaugural Viva Las Rocas Getaway was one for the memory books to say the least, check out the photos... More
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1.1.16 Photos – New Years Getaway Part 2

Our inaugural Viva Las Rocas Getaway was one for the memory books to say the least, check out the photos... More
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12.31.15 Photos – New Years Getaway Part 1

Our inaugural Viva Las Rocas Getaway was one for the memory books to say the least, check out the photos... More
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10.4.15 Photos – Viva Las Rocas

Our inaugural Viva Las Rocas Getaway was one for the memory books to say the least, check out the photos... More
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Get fit for Halloween!

Need help fitting into that sexy Halloween costume? Balanced Fitness & Health is offering a free buddy pass if you... More
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Win a trip to Las Vegas

This Friday night join us at Cannonball in Mission Beach for your chance to win a free trip to Las... More
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9.17.15 Photos – Mondrian

We had such a fun time at the Mondrian Skybar celebrating the #MondrianMural work of street artist Spencer “MAR” Guilburt. More
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8.2.15 Photos – Roosevelt

Summer fun was in full effect last week at the Hollywood Roosevelt, check out the scene! More
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7.25.15 Photos – Lounge Six Pool

Our annual 4th of July Pool Party moved to a new venue this year, check out Lounge Six and all... More
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7.4.15 Photos – Solamar

Our annual 4th of July Pool Party moved to a new venue this year, check out Lounge Six and all... More
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Travis Emmons birthday kick-off

Who’s ready to party it up with birthday boy and DJ extraordinaire Travis Emmons? Las Vegas born and currently splitting... More
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Follow me: Granada Nicaragua

We followed 421 travelers Haylea and John through the beautiful streets of Granada, Nicaragua to showcase a few styles from... More
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Poolside with Amanda Panda

Gypsy Babe and fellow Fortune Family member, DJ Amanda Panda, is quickly climbing the music scene and we couldn’t be... More
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5.30.15 Photos – Mondrian

Paradiso was all about getting a few of those tropical vacation vibes right in Hollywood at the Skybar pool! More
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5.24.15 Photos – Roosevelt

For the first time, we kicked off our summer pool season in LA at the Roosevelt Hotel for Memorial Day! More
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4.21.15 Photos – 10 Year Anniversary

10 years of support from so many amazing people in San Diego and we couldn’t be more appreciative of the... More
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10 Year Showroom Sale

This week we opening the doors at our San Diego Showroom so you can get your hands on our latest... More
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Our new interBLOK partnership

As we enter into our next year of business and celebrate turning 10 this month, we are excited to shine... More
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Robbie Rivera at Fortune 10 Year

Roberto “Robbie” Rivera is a prolific house music producer and DJ born in Puerto Rico. He has an extensive catalog... More
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Meet Allie Simond

We are excited to welcome Allie Simond as our newest team member! Allie grew up visiting Southern California every summer... More
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Industry Fitness Challenge

The Balanced Fitness Industry Challenge is back and perfect timing to get fit for our Vegas 10 Year trip coming... More
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Spring Break with Solidisco

Solidisco is the moniker of 2 successful club DJs from New York joining together for an exciting new take on... More
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3.14.15 Photos – Florent

Our House of Fortune event at Florent was the hottest spot to party after ShamRock. Check out the photos! More
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3.13.15 Photos – Vin De Syrah

Our March Underground brought in Kevin Anderson and Cameron St. Denis for back to back DJ set. Check out the... More
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Bringing back Them Jeans

Los Angeles based producer/DJ Jason Stewart is Them Jeans. He is known for moving from high energy house and hip... More
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2.21.15 Photos – Florent

Check out our House of Fortune event with Charles Feelgood as we launched our new Jetset VIP service! More
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Introducing Jetset VIP Service

As we near our 10 Year Anniversary and turn the corner into a new decade for our company, we couldn’t... More
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2.15.15 Photos – Justin Jay

Justin Jay surprised us with a live performance of one of his tracks at Hard Rock’s 207, check out the... More
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Feelin’ good this Saturday

Point blank, Charles Feelgood loves music and even more, he loves sharing it with his fans… More
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2.13.15 Photos – Vin De Syrah

We dove down the rabbit whole again this month for Underground at Vin De Syrah with Late Night Science! Check... More
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All LOVE for Late Night Science

Late Night Science grew up a very well versed musician with the upright bass and violin… More
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5 Artists from BPM to know about

Fortune 421 correspondent Airee Kim gave us her 5 favorite artists from this years BPM Festival in Playa Del Carmen… More
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2.1.15 Photos – Super Bowl

The first annual Super Bowl Block Party at Home & Away in Old Town was a big success and tons... More
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Kolombo and Fortune at Sound

Kolombo is one of the most prolific and renowned producers from Belgium. Experimenting with multiple dance genres and various production... More
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DecoBike in San Diego

No bike? No Problem. In July of 2013 the San Diego City Council approved a long-term contract with DecoBike to... More
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1.24.15 Photos – Florent

We brought back our House of Fortune series with Fortune Artists at Florent this month! Check out the photos! More
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Track of the Week: Since I Left You

I think one of the greatest trends growing in dance music today is artists pushing the limits of their production... More
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Be Social with Fortune 421

Our House of Fortune continues at Florent on February 24th! Join us for a private party hosted by 50 Bleu... More
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50 Bleu Vodka at House of Fortune

Our House of Fortune continues at Florent on February 24th! Join us for a private party hosted by 50 Bleu... More
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1.18.15 Photos – Takeover

It’s always a blast to get our industry family together and have an awesome Sunday night with our friends at... More
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1.16.15 Photos – Vin De Syrah

We had another great night at Vin De Syrah for our monthly Underground party! Fortune’s own Brady Spear and headliner... More
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Fortune’s Underground with Birdee

Birdee may be a relatively new name in the world of dance music, but he is making serious waves very... More
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1.1.15 Photos – Hard Rock

Our annual Resolution New Years Day party is one of our favorite parties to gather our Fortune Fam and celebrate... More
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12.31.15 Photos – Hard Rock

This year we teamed up with Hard Rock to ring in the New Year! Looking forward to big things in... More
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New Years Day with The Cool Cats

We are starting off 2015 right at the Hard Rock of San Diego! Join us on New Years Day at... More
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12.20.14 Photos – Florent

We brought back our House of Fortune series with Kissy Sell Out at Florent this month! Check out the photos! More
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Oliver Heldens at Exchange LA

As 2014 comes to a close Fortune 421 is proud to be a part of one last event in Los... More
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Track of the Week: Coco (Jauz Remix)

Chances are if you’ve turned on your radio this past month you have probably herd the hip hop song “Coco”... More
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12.14.14 Photos – Sunday Social

Our monthly Sunday Social at 207 SD was an awesome night with headlining DJ Sharam, take a look at the... More
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12.11.14 Photos – Duck Dive

December’s Life’s a Beach event also marked our holiday charity event where we collected dozens of bags of clothing for... More
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12.7.14 Photos – Give Back Trip

We had the pleasure of visiting all the amazing kids at the Door of Faith Orphanage in Baja, Mexico to... More
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Track of the Week: This Joint

Theres this track that has recently been getting a lot of attention over in the UK called, “This Joint.” The... More
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12.6.14 Photos – Door of Faith Fundraiser

We long being able to have some fun and give back to some of our favorite causes at the same... More
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Track of the Week: Bump & Grind

Two years ago Waze & Odyssey previewed their house remix of R. Kelly’s classic song “Bump & Grind” and it... More
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11.13.14 Photos – Duck Dive

It’s always a great time getting our Fortune Fam together and enjoying some house music by the beach! More
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11.8.14 Photos – Hard Rock

It was a great day showcasing our latest clothing designs at the Status trade show and hosting the afterparty at... More
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11.7.14 Photos – Vin De Syrah

We’re launching our new party series Underground at Vin De Syrah! House music at one of the coolest venues in... More
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10.31.14 Photos – Haunted Harrahs

Halloween at Haunted Harrah’s was insanely fun! We danced through the rain in the Fortune graveyard and had a blast! More
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$2600 raised towards our goal

Our Duck Dive Fundraiser for Door of Faith Orphanage on Friday Oct. 10th was a great success! Thanks to everyone... More
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Follow me: Downtown LA

Highlighting a few of our men’s fashion styles we recently followed 421 team member Miguel to some of his favorite... More
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Justin Jay Headlines Halloween

Your average college student and a University tends to all have similar worries; its usually money, jobs, or midterms. More
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10.10.14 Photos – Duck Dive

We are thrilled to have had such an amazing turnout for our Door of Faith Orphanage fundraiser this weekend! Our... More
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Track of the Week: Luv 4 Me

DJR is the alter ego of bass music producer, Doctor Jeep. He has been on the radar for quite some... More
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TREES Kickstarter partnership

We are honored to be a part of a Kickstarter project bringing awareness about Domestic Violence through the independent film... More
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10.2.14 Photos – AD

Eat, Sleep, Fortune, Repeat! Riva Starr put on a great show for our first party with our friends at AD! More
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New Fundraiser for DoFO

Friday night October 10th we’re back for our 2nd Annual Door of Faith Fundraiser at The Duck Dive in Pacific... More
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Riva Starr in San Diego

The Italian born, London based producer Riva Starr has been a driving force in the house music world year in... More
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Track of the Week: What Can I Do

As the summer season officially comes to a close its time to retire those feel good pool side jams and... More
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Our 2014 DoFO goal: $7500

Early this year we decided there was still more work for us to do with the Door of Faith Orphanage... More
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9.8.14 Photos – Duck Dive

Full Moon, warm nights, awesome music, and Monday night football, what could be better?! We had a blast at Duck... More
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Track of the Week: Fast Forward

The Los Angeles duo, Oliver, have been blazing their own trail in the dance music scene for the past few... More
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9.1.14 Photos – Hard Rock

The summer never stops here in sunny San Diego, but we celebrated our last summer pool party at Float pool... More
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8.30.14 Photos – Roosevelt

Our last Hollywood pool party of the summer season was a blast! Check out the photos from our fun day! More
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8.23.14 Photos – Roosevelt

It was a gorgeous day with awesome music at The Roosevelt Hotel pool this past weekend! Check our events page... More
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Viceroy at the Roosevelt

Viceroy has one simple rule when it comes to his music, “Summertime, all the time.” More
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Treasure Fingers at Elevation Vegas

Treasure Fingers has been a household name in the Disco House scene ever since releasing his first hit single “Cross... More
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7.26.14 Photos – Roosevelt

This Hollywood Roosevelt pool party was extra special because we got to celebrate our founder Jason Herrick’s birthday!! Check out... More
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Sippin Rose, soakin up some rays

Sippin on Ace Rose poolside while soaking up the sun in Fortune 421 Swimwear is what summer relaxation is all... More
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Track of the Week: Love Taking Over

The London based duo Dusky have recently launched a new label named “17 Steps.” More
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7.17.14 Photos – Opening Day

The dudes were dapper and the girls were glamorous for Opening Day at the Del Mar Racetrack! We had a... More
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Beach fashion, surfs up!

With summer is in full swing we grabbed the boards and hit the beach to catch some waves in our... More
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Back in Hollywood with Fortune 421

We are back in LA for one of our favorite pool parties! Join us on July 26th at the Roosevelt... More
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7.6.14 Photos – Sunday Social

If you haven’t been to one of our Sunday Socials at 207 yet you are missing out! Trent Cantrelle had... More
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7.4.14 Photos – 4th of July

We rang in Independence Day with some beautiful San Diego sunshine and a spectacular fireworks show from the Float Rooftop... More
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6.29.14 Photos – Mondrion

The party continued in Hollywood at Skybar at The Mondrion for a night time swim session. Dive in! More
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6.29.14 Photos – Roosevelt Pool

The sun was shining and the champagne was flowing for our second Hollywood pool party of the summer! Check out... More
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4th of July with Hot Mouth

After months of built up anticipation, Fortune’s 4th of July Pool Party is finally here! Join us at Float at... More
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Moonlight Pool Party at Skybar

Join us for our first Night Swim at the Skybar at the Mondrian Hotel in Los Angeles for an unforgettable... More
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Roosevelt Pool + Euro Beard

Join us at one of Hollywood’s most reputable venues and enjoy the quality collection of house music from Euro Beard! More
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6.22.14 Photos – Firehouse

We had a fun time with Donald Glaude celebrating the release of his Understand House EP out on our label.... More
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Donald Glaude Performs as LNS

Listed as one of DJMag’s Top 100 DJ’s, Donald Glaude continues to impress house music lovers all around the world. More
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6.1.14 Photos – Sunday Social

Hot Since 82 definitely brought the heat to San Diego for our Sunday Social party! Peep the photos from this... More
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5.26.14 Photos – Memorial Day

Our Memorial Day Pool Party officially kicked off the Fortune summer of fun! Check out the pics from our holiday... More
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Hot Since 82 is coming to San Diego

Coming off of his big Coachella performances we are excited to bring Hot Since 82 to San Diego for an... More
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Euro Beard Release Party

Come celebrate the release of our Funk Wax EP from Euro Beard and start your Memorial Day Weekend with some... More
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5.17.14 Photos – Roosevelt Pool

Our first pool party of the season took place in Hollywood and will set the standard for an amazingly fun... More
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Congrats Chris Tran

Congratulations to our very own Fortune Family member Chris Tran for being selected to the San Diego Surf Film Festival... More
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4.27.14 Photos – 9 Year Las Vegas

We had a great time during the Las Vegas Reunion to celebrate our 9 Year Anniversary, take a look! More
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4.21.14 Photos – 9 Year Anniversary

We had a great night celebrating our 9 year Anniversary! Thank you to all our friends and family for the... More
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Euro Beard EP Released

Today the San Diego duo, Euro Beard, dropped their first release for Fortune 421 Music. The 4 track Funk Wax... More
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4.6.14 Photos – Sunday Social

Our first Sunday Social was a big success thanks to all our industry friends who came out to support. Check... More
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3.29.14 Photos – Liquid Las Vegas

Photos from our Fortune 421 Spring Break trip to Las Vegas with Luded are up More
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Track of the Week: Styling

This week’s track selection comes from Future House / Future Bass Maestro, Low Steppa, and one of our long time... More
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3.23.14 Photos – Open House

Check out the photos from our second Open House event with debut performance from The Banana Club! More
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Wings for Life World Run

On May 4th, 2014, thousands of runners around the world will race together to find a cure for spinal cord... More
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Track of the Week: Music Is Music

This week’s track of the week comes from Hungarian Jay Lumen. He’s been one of the most popular producers in... More
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Our don’t miss Coachella acts

As everyone knows, as soon as the Coachella lineup got posted the entire interweb was freaking out about it. Here... More
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Sunday Social launch party

Join us for our very first Sunday Social as we partner up with Monday Social from Los Angeles and Locale... More
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Track of the Week: Bassline remix

Our first track of the week comes from the remix master Amtrac, a House of Fortune alum, who’s been a... More
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Learn about our first give back

See what happens when a family of friends journey across the border to Baja Mexico to make a difference in... More
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Green Beer & Fortune for St. Patty’s

St. Patrick’s Day is almost here and the Gaslamp’s ShamRock Block Party will feature performances from several of our Fortune... More
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Navigate with Passion

From the beginning our brand message has been to “spread a fortune of love and life.” This has been our... More
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Groovebox set to play Mardi Gras

Spanish DJ and producer, Groovebox, has been making moves in Europe and had 6 tracks on Beatport’s top 100 charts... More
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Our emerging talent DJ Engage

We’re proud to have this young rising star behind the decks at our events and on our Artist roster. DJ... More
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Congrats Anastasia Ashley

Congratulations to Professional surfer girl Anastasia Ashley for gracing the pages of Sports Illustrated’s infamous Swimsuit Edition. We had the... More
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The Door of Faith Orphanage

In Spring of 2013 at our 8 Year Anniversary we made a big step towards giving back more and a... More
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Behind the Lookbook Shoot

Our very own Music Director Brady Spear got behind the camera to capture our recent lookbook shoot with photographer More
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Over $5000 for School Supplies

In Spring of 2013 at our 8 Year Anniversary we made a big step towards giving back more and a... More
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New Clothing Lookbook

At the end of last year, Fortune’s team of models and creatives journeyed around Abbott Kinney and Venice, California to... More
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Flashback to Groove Cruise

In honor of Groove Cruise 10 going down in the Caribbean this weekend we’re reminiscing of our teams fun adventure... More
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Justin Martin coming to LA

Join us for Fortune’s first event at Exchange LA with Justin Martin and the Fortune DJs taking over the Gallery. More
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Check out Adriatique

Join the Fortune Family as we dance the night away to Adriatique at Sound Nightclub in Hollywood on January 20th More
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Swimwear Lookbook

Shot on location in Hollywood Beach Florida, we had the pleasure of working with the beautiful Alexandra Victoria and talented... More
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421 Artists at Cannonball

We are excited to announce a strategic partnership with Belmont Park to provide Fortune 421 Artists through out their multiple... More
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1.1.14 Photos – Resolution

Check out the photos from our 7th Annual Resolution Day Party on New Years Day at the Hard Rock San... More
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12.31.13 Photos – New Years Eve

New Years Eve photos are posted …take a look to see if you’ve been captured ringing in 2014 More
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New Podcast from Theron

Our original Fortune 421 DJ in 2005 when the company first launched was DJ Theron. So we thought it was... More
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Introducing Riggs and Murtaugh

As we revamp our Fortune 421 Music label we are are excited to introduce to you a new production/DJ duo... More
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Summer ’13 Photo Shoot One

The Summer of 2013 presented an opportunity to work on a fun ad campaign for Pacific Magazine with some of... More
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Chris Tran’s Red Sox Video

This past fall MLB”s Shane Victorino teamed up with GoPro to capture first hand what it’s like to win the... More
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Kickstarter Funded

In late 2012 we ran into a financial road block when working on our first men’s cut and sew beachwear... More
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Our Give Back Program

In Spring of 2013 at our 8 Year Anniversary we made a big step towards giving back more and a... More