11.13.14 Photos – Duck Dive

Fortune Presents Life’s a Beach with Euro Beard

Date: 11.13.14 | Location: Duck Dive PB | Photographer: Pol Santos

11.8.14 Photos – Hard Rock

Fortune presents Status Show Afterparty

Date: 11.8.14 | Location: Hard Rock Hotel | Photographer: Jahn Benjamin

10.31.14 Photos – Haunted Harrahs

Fortune hosts Haunted Harrah’s on Halloween Night

Date: 10.31.14 | Location: Harrah’s Southern California| Photographer: Gabe Tiano

Justin Jay Headlines Halloween


Your average college student at a University tends to all have similar worries; it’s usually money, jobs, or midterms. Justin Jay though, has been able to balance the same academic stresses while producing major hits for the last three years and touring the world. Luckily for us, the youngest Member in the Dirtybird Players club will be headlining our Fortune 421 Stage  at Haunted Harrah’s. To give you a little background, Justin Jay first made his imprint on the scene back in 2012 with “Femme Fatal,” gaining support from nearly every relevant DJ, and ultimately getting the track release through Dirtybird. Since then he’s had a string of releases and remixes allowing him to become one of LA’s standout Producer/DJ. Justin is a regular in Los Angeles and has supported all member of the DB Crew, Pete Tong, and Disclosure. He is sure to be one of the stand out performances this Halloween! Find the event info and grab a free download of his latest track below.

10.10.14 Photos – Duck Dive

Fortune Hosts Door of Faith Orphanage Fundraiser at Duck Dive

Date: 10.10.14 | Location: Duck Dive | Photographer: Arlene Ibarra

10.2.14 Photos – AD

Fortune Presents Riva Starr at AD

Date: 10.2.14 | Location: AD | Photographer: Arlene Ibarra

Riva Starr in San Diego


The Italian born, London based producer Riva Starr has been a driving force in the house music world year in and year out. He is the bossman of SNATCH! Records, the man behind last summers anthem “Eat, Sleep, Rave, Repeat,” and  is constantly curating and releasing music on other top labels such as Defected, Cajual, and Dirtybird. His debut Essential Mix put him on the map back in 2010 and he hasn’t left the spotlight since. Between touring around the world and weekly summer residencies in Ibiza, Riva Starr is making his return to San Diego at AD Nightclub on Thursday 10/2. This is sure to be a very special night of house music so be sure to clear your schedule. Also to make sure you’re all in the proper mood, grab the free download below of one of Riva Starr’s throwback tunes from 2010!

9.8.14 Photos – Duck Dive

Fortune’s Full Moon Party at Duck Dive

Date: 9.8.14 | Location: Duck Dive PB | Photographer: Michael DiDia

9.1.14 Photos – Hard Rock

Fortune’s Labor Day Pool Party San Diego Edition

Date: 9.1.14 | Location: Float Pool at The Hard Rock Hotel | Photographer: Arlene Ibarra

8.30.14 Photos – Roosevelt

Fortune’s Labor Day Pool Party Hollywood Edition

Date: 8.30.14 | Location: The Roosevelt Hotel Pool | Photographer: Arlene Ibarra

8.23.14 Photos – Roosevelt

Fortune’s Hollywood Pool Party

Date: 8.23.14 | Location: The Roosevelt Hotel Pool | Photographer: Jacob Lifschultz

Viceroy at the Roosevelt


Viceroy has one simple rule when it comes to making music, “Summertime, all the time.” Through this rule he has been able to separate himself from the normal realms of dance music, creating a unique sound and following. We are proud to announce that Viceroy will be closing our last Fortune 421 Pool Party at The Hollywood Roosevelt. Over the last few years Viceroy has released an array of originals and remixes, bringing new life to some of the biggest hits of the 80s, 90s, and early 00s. His remixes have covered a wide variety of artist including Nelly, Will Smith, Lady Gaga, and Passion Pit just to list a few. We think that Viceroy and his feel good vibes are a perfect fit for closing our Pool Party Series at The Hollywood Roosevelt. See you this Saturday!

Treasure Fingers at Elevation Vegas


Treasure Fingers has been a household name in the Disco House scene ever since releasing his first hit single “Cross The Dancefloor” in 2008 on Fools Gold Records. For the last seven years he has become a regular at major festivals and clubs around the world while collaborating with an array of singers, bands, and producers. We are proud to announce that Treasure Fingers will be headlining our Liquid Pool Party for Fortune 421’s Vegas Vacation. Just like any great producer, Treasure Fingers has continued to evolve and grow with the ever changing ebb and flow of the music scene. His latest release is a collaborative effort with the Atlanta based vocalist, BOSCO. The EP is hard to classify brining influence from Disco, House, Hip-Hop, and Bass Music. All things considered it severs its main purpose, which is to make you dance! Check out the EP below and get excited for Treasure Fingers to join us in Las Vegas.


7.26.14 Photos – Roosevelt

Fortune’s Hollywood Pool Party

Date: 7.26.14 | Location: The Roosevelt Hotel Pool | Photographer: Arlene Ibarra

7.17.14 Photos – Opening Day

Opening Day at Del Mar and Fortune After Party at Duck Dive

Date: 7.17.14 | Location: Del Mar Racetrack and Dick Dive PB| Photographer: Arlene Ibarra

7.4.14 Photos – 4th of July

Fortune’s 4th of July Pool Party with Hot Mouth

Date: 7.4.14 | Location: Float at Hard Rock | Photographer: Arlene Ibarra

6.29.14 Photos – Mondrion

Fortune’s Hollywood After Party at Skybar at The Mondrion

Date: 6.29.14 | Location: Skybar at The Mondrion | Photographer: Arlene Ibarra

4th of July with Hot Mouth


After months of built up anticipation, Fortune’s 4th of July Pool Party is finally here! Join us at Float at the Hard Rock Hotel San Diego and with some of San Diego’s most respected DJ’s including Hot Mouth.

Previously known as 1/2 of LA Riots, Hot Mouth traveled the globe playing at some of the world’s most renown clubs and festivals. We are lucky and excited to have Hot Mouth perform at Fortune’s 4th of July Pool Party and look forward to partying though the night! Stay with us late and experience the fireworks as the party on the roof continues until 2am.

Reserve your VIP Experience or purchase a ticket for guaranteed entrance.

Moonlight Pool Party at Skybar


Join us for our first night swim at the Skybar at the Mondrian Hotel in Los Angeles with a performance from the Geisha Twins.

In 2010 a Funky House duo was formed and labeled as the Geisha Twins. Performing with Charles Feelgood, TJR, Thee Mike B, Plastic Plates, FM Attack, Chromeo, Cassian and Chris Lake, the Geisha Twins maintain some of the nations hottest tracks in within the Disco House genre. Opening sounds provided by Fortune Artists: Kimbo and Brady Spear.

RSVP or reserve your VIP Experience for guaranteed entrance.

Roosevelt Pool + Euro Beard


Join us at one of Hollywood’s most reputable venues and enjoy the quality collection of house music from Euro Beard! The funky collaboration of Euro Beard and the incredible atmosphere of the Tropicana Pool at the Hotel Roosevelt will be sure to have you on the dance floor. Opening sounds by Fortune Artists: Bo Scott, Engage, Huy Believe and Beefam.

The Hollywood Pool Party Series meets capacity early. RSVP in advance or to guarantee entrance to this event book your VIP Experience now!

6.22.14 Photos – Firehouse

Fortune Hosts Open House at Firehouse PB with Late Night Science

Date: 6.22.14 | Location: Firehouse PB | Photographer: Arlene Ibarra

Donald Glaude Performs as LNS


Listed as one of DJMag’s Top 100 DJ’s, Donald Glaude continues to impress house music lovers all around the world. His creative ability gives Donald a unique talent to produce a mixture of various house records including: Soulful, Electro, Jackin’ and Tech House.

Join us at Open House as Donald performs under his alias, Late Night Science. Under Fortune’s Music Label, Donald will be releasing the Understand House EP’s. The release will include Understand House, Luva Boy and In My Hut. Be sure to RSVP for free entrance.

5.26.14 Photos – Memorial Day

Fortune’s Memorial Day Pool Party with Solidisco

Date: 5.26.14 | Location: Float Pool at the Hard Rock Hotel| Photographer: Ryan Denzy

Hot Since 82 is coming to San Diego


Coming off of his big Coachella performances we are excited to bring Hot Since 82 to San Diego for an intimate affair at Hard Rock’s 207 Nightclub. The British DJ has been rising up the deep house charts since 2012 with his most well known Green Velvet remix “Bigger than Prince” hitting #1 on Beatport last September.

So join us on the dance floor for a night of deep and tech house with our friends from Sunday Social and Locale Magazine! It will be a night to remember as we’re celebrating the birthday of Fortune’s very own Mama Joie!

Euro Beard Release Party


Come celebrate the release of our Funk Wax EP from Euro Beard and start your Memorial Day Weekend with some funky house beats and live saxophone from Jason Whitmore. It’s our very own DJ J-Sin’s birthday celebration too so don’t miss it! Sign up for our free before 11pm guest list or book a VIP Table to secure your private space to party! 


4.27.14 Photos – 9 Year Las Vegas

Fortune’s 9 Year Anniversary Las Vegas Reunion

Date: 4.27.14 | Location: Liquid, Eclipse, The Bank, Drai’s | Photographer: Ryan Denzy


3.29.14 Photos – Liquid Las Vegas

Fortune’s Vegas Spring Break at Liquid Pool with Luded Inc.

Date: 3.29.14 | Location: Liquid Pool Lounge | Photographer: Arlene Ibarra


Sunday Social launch party


Join us for our very first Sunday Social as we partner up with Monday Social from Los Angeles and Locale Magazine to present Felix da Housecat. Our new monthly residency will take place at the Hard Rock’s 207 Nightclub as we bring together our Nightlife industry family and music lovers to dance the night away. We’re launching on April 6th and have some big acts following up in May and June that we know you’ll love!


Green Beer & Fortune for St. Patty’s


St. Patrick’s Day is almost here and the Gaslamp’s ShamRock Block Party will feature performances from several of our Fortune 421 Artists and Family members. We’re excited to see so many familiar Fortune faces fill the lineup for this years festivities in downtown San Diego. From production duo Whitenoize to our very own music director Brady Spear, you can expect a night filled with good ‘Fortune 421’ music that will have you dancing all night long!

With over 80,000 square feet of green astroturf, the streets of downtown will turn into a giant pot of gold at the end of the rainbow. The green beer will be flowing from an Irish Pub over 150 feet long in the middle of the street. With over 20,000 attendees you can expect one unforgettable night of all things Irish!

Get your pre-sale tickets online and save $5 by using code: 421 at www.sandiegoshamrock.com


If you can’t make it on Saturday night to ShamRock and would like to spend the entire actual St. Patrick’s Day drinking green beer with your friends then you’re in luck! Monday daytime you can find Fortune 421 Artists Brady Spear and Beefam behind the decks at the WaveHouse Beach Club in Mission Beach celebrating the luck of the Irish. This is a free event for all to join so just show up sporting your green shirts and dancing shoes …or sandals more like it!


Groovebox set to play Mardi Gras

All right.  Now that the whole “trap” “dubstep” movement is over, let’s get back to the kind of music that makes girls want to shake their asses and doesn’t sound like transformers having sex.

I’m talking about the music that swept the dance floors in Chicago after disco’s departure in the late 1970s: House.  Songs with a synthesized “four on the floor” beat, syncopated hi-hat and soulful vocal samples that would (hopefully) have The Godfather of House, Frankie Knuckles, head bobbing


Spanish DJ and producer, Groovebox, has been making moves in Europe and had 6 tracks on Beatport’s top 100 charts in both House and Tech House in 2013.  His music is funky, underground tech house that delivers an even bouncy kind of sound that’s light on vocals, but made to dance to.

He’s spent the last two years touring in Europe, gaining regular club and radio support from artists like Mark Knight, Bob Sinclair, Roger Sanchez and more.

But if you’re not planning on jet setting off to Spain anytime soon, Fortune is flying him in for this US debut on March 4, 2014. That’s right, kids.  Fortune is bringing beats, beads and booty shakin’ to San Diego’s Mardi Gras celebration this year!  We’ll also be having him play our Vegas Spring Break trip if you’re up for a quick flight to Las Vegas!

By Jayme Haitsuka

Vegas (3.29.14)

1.1.14 Photos – Resolution

Fortune’s 2013 Resolution Day Party with Chris Garcia & JJ Flores

Date: 1.1.14 | Location: Hard Rock Hotel | Photographer: Arlene Ibarra