The Brand

“Spread a fortune of love and life” This has been our motivation, our passion and our mission since 2005! Based out of San Diego, Fortune 421 is a national fashion, music and events company that truly believes that a fortune of family, friends and love is what really makes us rich. This core value is driven through our events, music and even our clothing and swimwear. As we continue to grow, we continue to share the fortune through our charitable efforts with homeless teens and orphaned children. Recently reaching the 8 year mark our company is hitting our stride as we keep learning, making friendships and expanding our business in all of our industries.


A premium contemporary fashion line that is inspired by the crossing of the beach and urban elements. Each garment has creative designs with either unique appliqués or screens that set apart our lifestyle brand from others. Being identified as the nightlife uniform is just one of the many compliments as Fortune shirts are being spotted on world renown DJ’s, promoters, VIP hosts & bartenders alike! After a successful Kickstarter campaign in late 2012, the clothing line expanded to offer our first cut and sew collection of swim trunks and tank tops for summer. We aspire to grow into a full collection of mens and women’s wear and continue to work hard towards those goals.


A contemporary swim line that is created for the classy glamour girl that loves to jet set and go from the pool party to the party at the club. After constant demand for bikinis at our summer events it only made sense that the Fortune 421 brand expand into the swimwear world and make our mark. The designs capture a timeless and classic look that are chic and fashionable for a stunning look on the runway or in the water. Using a mix-and-match approach our styles include moderate and Brazilian scrunch butt bottoms as well as triangle and bandeau tops. Our most recent collection includes gold trim hardware with our signature branding to offer a clean and sleek look while still standing out.


A record label that strives to be at the forefront of the tech house, disco house, techno and deep house sound around the globe. From our early roots of electro comes a second chapter of music releases under the new direction of Brady Spear. As our in house Music Director, Brady has been curating the sounds of Fortune 421 Events since late 2012. With his taste for disco house, nu-disco, techno, tech-house, deep house and indy dance, you can expect to see our releases mirror the genres performed at our events. Our releases are found on Beatport and itunes among other popular download sites. Our label will be a place for both our in-house Artists to build their catalogs as well as veteran producers to release their newest hits.


A boutique booking agency focusing on helping grow the careers of a select group of Artists while supplying quality music to nightclub venues, corporate brands, weddings and private parties alike. As we crossed paths with many artists through out the years some have become a fixed part of our family and now represent our brand. These artists have been booked to perform at events for such clients as Red Bull, Guess, Grey Goose and the San Diego Padres. Recently strengthening the Fortune 421 roster we now offer a wide range of artists. From emerging local DJs to International producers topping the charts, we have a collective of talent that we are excited to share with you. With our full service ability to provide clients with not only DJ performances but sound and lighting as well, we are your go to choice for entertainment. 


An events production company that supports the bigger picture of nurturing the fashion lines, record label and artists to grow as well as raise funds for our philanthropy partners. Born from the need to have a gathering place for our friends to check out the newest gear and dance the night away with our DJs, Fortune 421 Events have gained popularity across the country. Whether its at the Clevelander in Miami for WMC, Liquid Pool for our Vegas Anniversary, Roosevelt Hotel for our Hollywood summer series or hometown San Diego for our New Years party, the Fortune Family always provides a memorable experience! We feel it’s the synergy between the fashion, music, and quality of people that keeps everyone coming back for more 421 fun. You’ll find regular events scheduled in our home markets of San Diego and Los Angeles as well as special events through out the country.


A non-profit organization that enhances the lives of less fortunate youth and children. Donating funds to the Stand Up for Kids Organization to help homeless teens and street kids get back on track has become an integral part of the companies operations. The charitable efforts to share the fortune come from our heartfelt philosophy of giving back & paying it forward. Our vision is to lead by example with our donations and fundraising efforts so that we may influence others to give the gift of fortune to those in need. From the annual Bowling for Turkey fundraiser to our Winter Clothing Drive we strive to give back to the community we live in. In early 2013 we took giving back a step further and committed to sharing a portion of our profits to causes and those in need. Our first partner is an Orphanage in Baja Mexico and we look forward to helping others globally through out the years. Spreading the Fortune is not just a phrase but a way of life!


Fortune 421 is more than a company …it’s a family! Our family has deep roots in the nightlife industry but expands outside to other artists and athletes that we support. Whether it be a DJ or a band, a photographer or a paintballer, we’ve crossed paths with some of the countries up and coming talents. All with a common passion for fashion, music, nightlife, travel, giving back and living a positive life! With each one we make effort to support their ventures and ambitions in whatever field it may be. Through our voice we are able to help each one become a little more exposed at their craft and give some solid family support along the way! We couldn’t be more proud of this collective of talented, passionate and good natured people that we have been blessed to connect with. We hope that you’ll support them just as we do!


The concept behind the Elevation Party is to bring a highly energized event full of music, fashion, and sunshine to multiple cities across America. It is named after one of our company philosophies of taking everything we do in life to the next level by elevating each other to our fullest potential. Each year the Elevation Party makes several stops around the nation. Whether it is in Miami for WMC, Vegas during MAGIC Tradeshow week, or in our home markets of San Diego and Los Angeles. Always an outdoor party the Elevation tour will bring together unforgettable talent from our Fortune 421 Artists and showcase some of the countries hottest fashion from Fortune 421 Clothing and Swimwear. Come see what the next level is all about at the next Elevation Party!