From the beginning our brand message has been to “spread a fortune of love and life.” This has been our passion, our mission and our motivation. Our goal has been, through all of our different platforms, to share with others the idea that it is our friends, family and life experiences that truly make us rich.
While we still hold this as our mission we want to update our brand message and share with you one of our core values which we hope will inspire others to follow in our footsteps and those of our family. “Navigate with Passion” is a company core value that our Founder Jason Herrick instilled in Fortune 421 from the very beginning. Imagining a company that was filled with all his passions in life, Herrick created a business model that includes his love for fashion, music, people, travel and giving back to those in need. Through out the past eight years it has been evident that passion has been the common thread for the type of people that we work with and we support. These people have also let passion lead their life’s path and many are now a part of our family.
From DJs to VIP hosts, photographers to painters, the Fortune Family represents a collective group of individuals who all have pursued their careers based around their passions. This phrase “navigate with passion” sums up the driving force behind all these personalities. We invite you to get to know our Fortune Family from our Roster page and learn more about how they navigate their lives with passion. And we hope it inspires you to follow suit and let passion lead you through the sea of opportunities in front of you!