Here is a live mix from Fortune Music contributor and amazing live talent, DJ Loczi. This set was recorded live at Studio 54 in Las Vegas, during his residency called Electric Dream. Check out a video from the Friday night party at the MGM Grand.
Today we finally completed the last of our product shoots with our newest model, Sophie Kish! You'll be seeing all the pics on our website and our very first Fortune 421 Swimwear catalog. Next on our list- finish samples for all our new swimwear styles for Spring/Summer 2012! We ♥ Bikinis!!!

Sophie is wearing Discoteka Bandeau and Moderate shirred-side bottom
Our newest podcast is up! Fortune 421 Radio is available on itunes. This week we feature Charles Feelgood with a set live from Voyeur nightclub in downtown San Diego. Charles has been a Fortune supporter since day one and aside from DJing numerous events for us he has also provided us solid remix work. Click the artwork above to check it out!
12/31/11 San Diego, CA - Fortune 421 & A.W.O.L. host NYE 2012 with Harvard Bass and Anthony Attalla at the W Hotel San Diego.
Congratulations to the winners of the House of Fortune DJ Contest Semifinals, Pleasure Victim & DJ Hixxen. Take a listen to both of these artists below and come out to see the Finals on December 29th at Side Bar.

PLEASURE VICTIM
Dirty Monday's live set 11/21/11 by Pleasure Victim
DJ HIXXEN
Live @ Sidebar ~ House of Fortune DJ Contest (second set) by dj hixxen
The FAM Artist DJ Fishfonics will be playing in the Red Bull MTX Truck in the public viewing area of Red Bull: New Year. No Limits.
For Immediate Release:
RED BULL: NEW YEAR. NO LIMITS.
CALL IT A COMEBACK
Levi LaVallee Returns from Injury to Attempt Record-Breaking Snowmobile Distance Jump
Robbie Maddison Returns After Two Years to Reclaim Motorcycle Distance Jump Record
On New Year’s Eve, Live from San Diego on ESPN
Santa Monica, Calif. (December 12, 2011) – A motorcycle and a snowmobile walk into a bar…Well, not quite, but not too different, as a motorcycle and a snowmobile will simultaneously fly over water in the latest installment of Red Bull: New Year. No Limits. This year will bring together two incredible athletes who have found their way back to the annual New Year’s Eve celebration via different paths. The event will air live from San Diego, Calif., on Saturday, December 31 at approximately 11 p.m. ET / 8 p.m. PT on ESPN, ESPNHD and ESPN3, immediately following the Chick-Fil-A Bowl.
Levi LaVallee has fully recovered from a crash while training for the same event last year, just hours after shattering the world record with a leap of 361 feet on a snowmobile. Robbie Maddison kick-started the series in 2007 by jumping his motorcycle 322 feet over a football field in Las Vegas and followed it up in 2008 by jumping onto – and off – the 96-foot-tall Arc De Triomphe at Paris Las Vegas.
This year, LaVallee, a 28-year-old native of Longville, Minn., will jump his snowmobile alongside Maddison, a 30-year-old Aussie now living in Temecula, Calif., who will pilot his motorcycle as both athletes concurrently jump over 300 feet of water from the North park to the South park at the Embarcadero Marina Park in the downtown area of San Diego Bay. LaVallee will attempt to break his own record of 361 feet and Maddison will be aiming for a leap of more than 400 feet to eclipse the current record of 391 feet.
On-site viewing will be free to spectators at both parks. Gates will open at 6 p.m. PT.
“I am so pumped to be able to come back to Red Bull: New Year. No Limits.,” said LaVallee. “Last year obviously didn't go the way I was hoping, and I am excited to have another chance at this amazing opportunity.”
“Jumping long distances is a passion of mine, and I'm excited to come back for New Years Eve and sail over San Diego Harbor,” said Maddison. “400 feet is my goal. It's not all about getting the world record to me, it’s more about understanding this feat and the commitment ahead to achieving what most would consider an impossible jump.”
DOUBLE FEATURE
LaVallee is a seven-time Winter X Games medalist and champion snocross racer. He is widely known for becoming the first person to double backflip a snowmobile in 2009 at Winter X Games. San Diego may not be the first place that comes to mind when discussing snowmobiles, but the lack of snow won’t hinder LaVallee, who will use artificial turf on his run-up path, which will provide the necessary grip for his snowmobile’s track to ensure maximum speed as he hits the take-off ramp.
Maddison boasts accomplished freestyle motocross career, with an X Games silver medal in 2010 in Moto X Best Trick and two wins on the Red Bull X-Fighters World Tour (Calgary 2009 and Madrid 2010). He also has a successful history of record-breaking achievements and globally captivating feats. Among them are backflipping across the Tower Bridge in London and clearing the Cornith Canal in Greece, to go with his previous New Year’s Eve successes.
Red Bull’s annual New Year’s Eve celebration highlights extraordinary athletes pushing their physical, mental and technical limits to break boundaries and records. Leading up to their big night, LaVallee and Maddison will work with Red Bull’s athlete performance experts, physicists and engineers, in addition to their core teams, in an effort to get the most out of their bodies and machines. Valuable information will also be attained and put into future technological development.
After last year’s unfortunate cancellation, this will be the fourth Red Bull: New Year. No Limits. event in the last five years. In 2008, the year Maddison went up and off the Arc de Triomphe, Rhys Millen backflipped an off-road truck and just missed sticking the landing. In 2009, Travis Pastrana jumped his rally car a staggering 269 feet over water, landing on a barge in Long Beach’s Rainbow Harbor.
For Red Bull: New Year. No Limits. event details, visit www.redbullnewyearnolimits.com.
The Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.” Orange signals not only vitality, but also urgency and strength—associations that should resonate in a year where many are hoping to finally start seeing changes. “There’s the element of encouragement with orange,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It’s building on the ideas of courage and action, that we want to move on to better things."

Fortune 421 Swimwear Luxe moderate bottom and bandeau top
Bring all your unused clothing to us so together we can help warm the homeless youth of San Diego! Take 20% off your entire purchase and we'll also give 4.21% back to charity!

We are excited to be bringing you a special series of Holiday Shopping Events for 4:21 Fridays this month! Each year we've done our Winter Clothing Drive to warm homeless teens of San Diego with nightlife events. This year wear are expanding that effort from one single night to three weeks and bringing that in house to our Fortune Headquarters.
We are asking that you dig deep into your closets and pull out any of your unused clothing. We are looking for warm sweatshirts and jackets to provide the kids during the cold season but we will take anything you have for them including pants, shoes, blankets, etc. All donations will be made to the Stand Up for Kids organization.
We want to offer you some amazing saving on both Fortune 421 Clothing and Fortune 421 Swimwear as well so we'll be giving you 20% off your entire purchase during the 4:21 Fridays shopping events. We are also initiating our Share the Fortune program for the Clothing & Swimwear lines in which we will be giving back 4.21% of every purchase to charity. ve back to the community all at the same time!
Doors are open from 4:21 to 10pm with DJ Huy Believe spinning and Holiday cocktails and treats flowing! Fortune office is 920 E St. #102 San Diego, CA 92101 Located on the Northeast corner of 9th & E.
Here are some additional highlights of 4:21 Fridays:
* Start your weekend with some GOOD FORTUNE and pick up that perfect piece to go with your outfit for the nightclub event you plan to attend!
* Our staff will be on hand to show you our newest designs and give you style tips to create the perfect look.
* Ladies can try on our Swimwear pieces in the privacy of a dressing room in order to find the best fit.
* You can even create your own custom made Fortune Originals pieces hand stitched by Mama J herself.
* Be the first to get your hands on our newest styles and products as we continue to grow our collection.
So .... we welcome you inside Fortune Headquarters to support local fashion, save lots of money and give back to the community all at the same time! We'll see you at 4:21...don't be late!