Summer is right around the corner and we have some brand new Fortune 421 Beachwear debuting soon ... get inspired to hit the beach from this film short by Chris Tran.
Chris Tran's first film short featured our new Fortune 421 Beachwear collection. He described his San Diego lifestyle video as "Searching for some surf... and happy to not find any waves" and we couldn't agree more ...with beautiful women like this who needs waves!
The video was shot over two days in Solana Beach and Cardiff on a budget consisting of Red Vines, Dum Dums, gas money, high fives, hugs, and iced coffees. It features cameo appearances from a 1965 Chevy Bel Air and a 1974 VW Type 2 Bus.
Check out Fortune 421 Clothing in the new music video for "Know Your Name Tonight" by Scotty Boy & DJ Red featuring Ajay Popoff ...thanks for the support FAM!!
"Can you feel what I want?" When you hear this brand new electrified track you won't want it to end. Elektro Dubstep Producer & Premier Las Vegas Marquee Club Resident DJ Scotty Boy and one of Houston's newest EDM trailblazers DJ Red team up with lead singer of the band Lit, namely, Ajay Popoff to create a true Elektro/Dubstep EDM/Pop tune de force, and their very first release on Fedde Le Grand's Flamingo Records. With its temperate vocal & sexy tempo perfectly balanced out by a gritty-grindy bassline, synth stabs, intense builds and powerful drops, this is ripe for peak hour in the big room and on the dance airwaves alike. "Know Your Name Tonight" is avail on Beatport.com and iTunes.
Fortune hosts IVY NYE 2013 at the Andaz Hotel San Diego with Drop the Lime & GRUM! Purchase tickets today at www.wantickets.com/fortune421
As we felt so much amazing love and support from our friends and family this past month during our Kickstarer project we wanted to here some feedback of what exactly Fortune 421 means to them. Take a listen to it in their own words ...
4/21/12 San Diego, CA - Fortune 421 turns 7 and celebrates all the fashion, music, events and giving back over the years. The live beach themed photo shoot features Fortune 421 Clothing & Swimwear, Fowler's Boutique, Flex Watches, Quay Eyewear and Goorin Hats with models provided by A Style Concierge.
12/31/11 San Diego, CA - Fortune 421 & A.W.O.L. host NYE 2012 with Harvard Bass and Anthony Attalla at the W Hotel San Diego.
8/14/11 San Diego, CA - Fortune Industries throws their signature Elevation Pool Party with Charles Feelgood and Scooter & Lavelle at the Andaz Hotel's Ivy Rooftop featuring the annual summer fashion show with Fortune 421 Clothing and Swimwear styled by A Style Concierge with pieces from Docletti Boutique, Goorin Hats and Consuul Apparel.
7/3/11 San Diego, CA - Fortune Industries throws their annual 4th of July Pool Party with the infamous Donald Glaude at the Andaz Hotel's Ivy Rooftop.
7/7/11 San Diego, CA - Fortune 421 Swimwear featured in A Style Concierge and Dolcetti Boutique's Fashion Show. The pink runway started at the top of the stairs in the salon and made its way all the way down onto the sidewalk of 5th Avenue. The beautiful models strutted their summer bodies and showed off the new Fortune 421 Swimwear collection that is now available at the newest boutique to hit the Gaslamp District.
6/23/11 San Diego, CA - Fortune 421 Swimwear holds its first ever Miss 421 Spokesmodel Search at Side Bar Nightclub to find the perfect girl to represent the new collection this summer season. Partnered with A Style Concierge, iTAN Solariums and Fashion 5.0 Magazine the search brought togher 12 of San Diego's finest woment to compete for the crown. After an online search and three weekly events the winner was selected through a series of testing that covered personality, photography and on camera. Congratulations to Elizabeth Hansen for out shining the competition and becoming the first ever Miss 421!
2011 San Diego, CA - Fortune 421 Clothing showcases the beach meets city lifestyle of the label with five shoot locations around San Diego. From downtown to Balboa Park to the Beach and back to the Harbor, photographer Huy Believe captures the the looks for the 2011 marketing campaign.
5/29/11 San Diego, CA - Fortune Industries throws their annual Memorial Day Pool Party with Chris Garcia from Drai's Las Vegas at the Andaz Hotel's Ivy Rooftop.
4/21/11 San Diego, CA - Fortune Industries founder Jason Herrick with partner Errol Asuncion thanking everyone for their support of the company over the past 6 year