12/31/11 San Diego, CA - Fortune 421 & A.W.O.L. host NYE 2012 with Harvard Bass and Anthony Attalla at the W Hotel San Diego.
8/14/11 San Diego, CA - Fortune Industries throws their signature Elevation Pool Party with Charles Feelgood and Scooter & Lavelle at the Andaz Hotel's Ivy Rooftop featuring the annual summer fashion show with Fortune 421 Clothing and Swimwear styled by A Style Concierge with pieces from Docletti Boutique, Goorin Hats and Consuul Apparel.
7/3/11 San Diego, CA - Fortune Industries throws their annual 4th of July Pool Party with the infamous Donald Glaude at the Andaz Hotel's Ivy Rooftop.
7/7/11 San Diego, CA - Fortune 421 Swimwear featured in A Style Concierge and Dolcetti Boutique's Fashion Show. The pink runway started at the top of the stairs in the salon and made its way all the way down onto the sidewalk of 5th Avenue. The beautiful models strutted their summer bodies and showed off the new Fortune 421 Swimwear collection that is now available at the newest boutique to hit the Gaslamp District.
6/23/11 San Diego, CA - Fortune 421 Swimwear holds its first ever Miss 421 Spokesmodel Search at Side Bar Nightclub to find the perfect girl to represent the new collection this summer season. Partnered with A Style Concierge, iTAN Solariums and Fashion 5.0 Magazine the search brought togher 12 of San Diego's finest woment to compete for the crown. After an online search and three weekly events the winner was selected through a series of testing that covered personality, photography and on camera. Congratulations to Elizabeth Hansen for out shining the competition and becoming the first ever Miss 421!
2011 San Diego, CA - Fortune 421 Clothing showcases the beach meets city lifestyle of the label with five shoot locations around San Diego. From downtown to Balboa Park to the Beach and back to the Harbor, photographer Huy Believe captures the the looks for the 2011 marketing campaign.
5/29/11 San Diego, CA - Fortune Industries throws their annual Memorial Day Pool Party with Chris Garcia from Drai's Las Vegas at the Andaz Hotel's Ivy Rooftop.
4/21/11 San Diego, CA - Fortune Industries founder Jason Herrick with partner Errol Asuncion thanking everyone for their support of the company over the past 6 year
