Baseball caps aren't just for the ballgame. Check out our Fortune 421 baseball cap which can be sported with a cute winter outift whether it be for running errands, going on a pub crawl or just having a bad hair day. Here are some cute street style outfits caught at New York Fashion Week.
Images: REFINERY29, JAKANDJIL, COCOKELLEY
Bring all your unused clothing to us so together we can help warm the homeless youth of San Diego! Take 20% off your entire purchase and we'll also give 4.21% back to charity!
We are excited to be bringing you a special series of Holiday Shopping Events for 4:21 Fridays this month! Each year we've done our Winter Clothing Drive to warm homeless teens of San Diego with nightlife events. This year wear are expanding that effort from one single night to three weeks and bringing that in house to our Fortune Headquarters.
We are asking that you dig deep into your closets and pull out any of your unused clothing. We are looking for warm sweatshirts and jackets to provide the kids during the cold season but we will take anything you have for them including pants, shoes, blankets, etc. All donations will be made to the Stand Up for Kids organization.
We want to offer you some amazing saving on both Fortune 421 Clothing and Fortune 421 Swimwear as well so we'll be giving you 20% off your entire purchase during the 4:21 Fridays shopping events. We are also initiating our Share the Fortune program for the Clothing & Swimwear lines in which we will be giving back 4.21% of every purchase to charity. ve back to the community all at the same time!
Doors are open from 4:21 to 10pm with DJ Huy Believe spinning and Holiday cocktails and treats flowing! Fortune office is 920 E St. #102 San Diego, CA 92101 Located on the Northeast corner of 9th & E.
Here are some additional highlights of 4:21 Fridays:
* Start your weekend with some GOOD FORTUNE and pick up that perfect piece to go with your outfit for the nightclub event you plan to attend!
* Our staff will be on hand to show you our newest designs and give you style tips to create the perfect look.
* Ladies can try on our Swimwear pieces in the privacy of a dressing room in order to find the best fit.
* You can even create your own custom made Fortune Originals pieces hand stitched by Mama J herself.
* Be the first to get your hands on our newest styles and products as we continue to grow our collection.
So .... we welcome you inside Fortune Headquarters to support local fashion, save lots of money and give back to the community all at the same time! We'll see you at 4:21...don't be late!
Sale: 20% off & FREE shipping | Discount Code: DEC11
In mid 2011 the creative minds behind the San Diego website DiscoverSD.com began working with our team to create a special edition design that represents our combined lifestyle. DiscoversSD is a popular online portal for visitors to discover all that San Diego has to offer from the residents that live here. After a few meetings it was evident DSD wanted to portray the amazing city that we live in and the electronic music culture that we both support. The final result that we are proud to present is a graphic that combines a DJ playing to an enthusiastic crowd and the beautiful skyline of San Diego in the background.
You can see the 4 styles of this design read more about the collaboration here: www.fortune421.com/p-1066-collabs.html
Anytime this month when you order the DiscoverSD x Fortune 421 Collaborations v-necks or tanks tops using the discount code you will receive 20% off your entire purchase. That's right...anything else you buy at the same time will be 20% off as well and get you free shipping. Use Code: DEC11 here!
Take 20% off your entire purchase and we'll also give 4.21% back to charity!
Now that it's going into Fall/Winter 2011 and we've run out of pool parties to set up our pop-up store at we've decided to open up our Fortune showroom for the first time. We had such a great response at the summer events with our new styles that we wanted to continue to offer them to you on a more regular basis. So we are starting 4:21 Fridays and we'll be opening up for retail each week at 4:21pm on Friday afternoon until around 8pm. The address of our Fortune office is 920 E St. #102 San Diego, CA 92101 and we are located on the Northeast corner of 9th & E St. across from the Library.
This summer has been very productive for our Fortune 421 Clothing line as we've added lots of new designs and styles for both men and women. We've also introduced our very first Fortune 421 Swimwear collection which has been getting a great response. We want to offer you some amazing saving on both Clothing and Swimwear so we'll be giving you 20% off your entire purchase during the 4:21 Fridays shopping events. We are also initiating our Share the Fortune program for the Clothing & Swimwear lines in which we will be giving back 4.21% of every purchase to charity.
Here are some additional highlights of 4:21 Fridays:
* Start your weekend with some GOOD FORTUNE and pick up that perfect piece to go with your outfit for the nightclub event you plan to attend!
* Our staff will be on hand to show you our newest designs and give you style tips to create the perfect look.
* Ladies can try on our Swimwear pieces in the privacy of a dressing room in order to find the best fit.
* You can even create your own custom made Fortune Originals pieces hand stitched by Mama J herself.
* Be the first to get your hands on our newest styles and products as we continue to grow our collection.
So .... we welcome you inside Fortune Headquarters to support local fashion, save lots of money and give back to the community all at the same time! We'll see you at 4:21...don't be late!
Sale: 25% off & FREE shipping | Discount Code: JUNE11
Summer is here and we have a great style that is perfect for a sunny day when you want a light color shirt to stay cool in!
For June's "Shirt of the Month" we chose one of our newest designs...the Treble & Bass V-Neck. It comes in baby blue with white and green screen print on a soft 60% cotton & 40% polyester blend v-neck. The design has two rows of staff lines with music notes along them. Accompaning them is a set of headphones with the 421 logo on the ear. This shirt embraces our love for electronic music with the DJ headphones but also includes a little nod to traditional sheet music.
Anytime this month when you order the Trevle & Bass V-Neck using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping. Use Code: JUNE11 here!
>>> Check out the Treble & Bass V-Neck in our 2011 lifestyle photo shoot on our website homepage <<<
Sale: 25% off & FREE shipping | Discount Code: MAY11
Better late than never! We got really behind from all our 6 Year Anniversary events and are just now getting the chance to send you this great offer for May!
For May's "Shirt of the Month" we chose one of our most popular and playful shirts...the Gorillas T. It comes in turquoise and green with black screen print on a soft 60% cotton & 40% polyester blend crew neck. The design has our mascot, the Gorilla, on the front. The 421 Gorilla mascot was born from a marketing campaign during the 2006 ASR Tradeshow when we told everyone to keep an eye out for the Fortune Gorillas running around San Diego. Which was a represntation of the many friends supporting and wearing our shirts that weekend in a Gurella marketing stratagey.
Anytime this month when you order the Gorillas T using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping. Use Code: MAY11 here!
>>> Check out the Gorillas T in our 2011 lifestyle photo shoot on our website homepage <<<
FORTUNE 421 CLOTHING'S "SHIRT OF THE MONTH" SEEN HERE...
On Coachella Friday the NFL's Kassim Osgood, formaly of our hometown Chargers, stopped by our booth and picked out his favorite Fortune 421 t-shirt. He proudly rocked the Characters T-shirt Saturday at Mist Poolside and at Coachella all night and added his own flavor by sporting a Japanese bandana to match the red T! This is actually our April "Shirt of the Month" so you can pick up your very own from our online store using the discount code: APR11 and take 25% off along with the rest of your purchase by CLICKING HERE. Thanks for the 421 love & supporting San Diego fashion Kassim!
Sale: 25% off & FREE shipping | Discount Code: APR11
For our "Shirt of the Month" promotions this month we've selected one of our newest shirt designs to discount 25% along with your entire order and send to you with no shipping charges!
This month we've chosen one of our most favorite shirts to hook you up with ...The Characters. It comes in red with black screen print on a soft 60% cotton & 40% polyester blend crew neck. The design puts an Asian feel to go with our Fortune name by having characters that stand for "fortune" "love" and "life" underneath it. At the bottom is the numbers 421 that identify our brand.
Anytime this month when you order the Characters T using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping.
>>> Check out the Characters T in our 2011 lifestyle photo shoot on our website homepage <<<
CHECK OUT FORTUNE 421 CLOTHING IN THE BRAND NEW DOLCETTI BOUTIQUE
Be sure to support your local businesses as you shop around in the San Diego area. Making a red carpet entrance to 5th Avenue in the Gaslamp District this past March is the brand new Dolcetti Boutique. Located right next door to Ghirardelli Ice Cream and Chocolate Shop, this new home for A Style Concierge Salon and Dolcetti is going to be a staple in the San Diego fashion world for years to come!
With an incredible eye for what's hot in Contemporary Men's and Women's clothing, sisters Minet and Natalie are bringing their unique flavor of fashion to the San Diego scene. With an eye for local designers you can be sure to find some pieces unique to this city!
DOLCETTI BOUTIQUE > 635 5TH AVE. - DOWNTOWN SAN DIEGO
Come see for yourself all the style of Dolcetti Boutique as we partner up with them for their very first runway fashion show at Fortune's 6 Year Anniversary party at Stingaree on Thursday April 21st! GET MORE INFO HERE
>> BE FRIENDS WITH DOLCETTI ON FACEBOOK <<
Sale: 25% off & FREE shipping | Discount Code: MAR11
Our second "Shirt of the Month" promotions is here and we've selected one of our favorite shirts to discount 25% along with your entire order and send to you with no shipping charges!
This month we've chosen one of our most popular shirts to hook you up with ...The Quill V-neck. It comes in white with black screen print or charcoal with white screen print. The design puts a classic scribe look to the Fortune name with our "spread a fortune of love & life" message underneith it. At the bottom is the numbers 421 that identity our brand.
Anytime this month when you order the Quill V using the discount code you will recieve 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping.
>>> Check out the Quill V in our 2011 lifestyle photo shoot on our website homepage <<<
Sale: 25% off & FREE shipping | Discount Code: DG421
February kicks off our first month of our new "Shirt of the Month" promotions where we'll select one of our favorite shirts to discount 25% and send to you with no shipping charges! This month we start things off with one of our most popular T-shirts ... an excluxive artist collaboration that we did with house music legend Donald Glaude!
Donald sat down with our designer Jon Phenom and founder Jason Herrick to discuss what elements he would like to bring to life in his own signature T-shirt. Donald’s love for music and the tools he uses to create tracks in the studio along with thoughts of nostalgia for his love of the cassette tape was at the forefront of the discussion. After a few sessions we finally brought everything together into a design that we are all very proud of and excited to share with you on both the T-shirt and CD.
Now is your chance to get this Exclcusive T-Shirt and mixed CD for a great low price so don't miss out!
HAPPY THANKSGIVING FROM FORTUNE 421 CLOTHING! We want to thank you for being such loyal friends & family of the brand over the years with a special shopping discount for the fall season!
From now until 12/1/10 we would like to offer you 30% off your entire order. Choose from any of the items in our online store... men's, women's, kids or accessories! All of our newest screen print styles are available for discount and even our Fortune 421 Originals sewn by Mama J herself!
We are very thankful to have crossed paths with you as we've spread a fortune of love & life over the past five years! We appreciate your support and look forward to bringing you fresh fashion styles for years to come!
So as Black Friday is upon us and sales are every where you turn ... be sure to stop by our online store at www.FORTUNE421.com for some fall savings and get 30% off by entering the promo code: FALL10
Be sure to support your local businesses as you shop around for deals on Black Friday this year. Our local retail store RAW in Pacific Beach has many of our newest styles as well as our downtown retail store Feel It!
For over 15 years the hot spot to shop in Pacific Beach has been RAW Clothing. They've stood the test of time as a unique and stylish boutique with a little something for everyone! So weather your shopping for your newest Fortune 421 T-shirt or wanting to browse the racks for Ben Sherman, 7 Diamonds, Frankie B or Juicy Couture...this is the place to be in PB!
RAW CLOTHING > 940 GARNETT AVENUE - PACIFIC BEACH, SD
One of the coolest shops downtown supporting local aritsts, musicians and designers is Feel it. They've connected with so many thriving young spirits that you can just "feel it" when you walk into the store that you’re going to find something special to take home!
FEEL IT > 909 E STREET - DOWNTOWN, SD
SHOP FORTUNE 421 CLOTHING AT "ALL THINGS ROYALE" CHARITY SHOPPING EVENT AT SYRAH
This Wednesday night come down to Vin de Syrah on the corner of 5th & E in the Gaslamp for a unique shopping experience that you'll enjoy & give back! The FREE event takes place from 7-10 pm and you will be able to treat yoruself to a FREE masage & even get a FREE giftbag while you shop for some of San Diego's local treasures. Jewelery, Womens & Mens Clothing along with Bikinis and even spa/salon products will be on discount for your holiday gift needs. This entire event is going to benefit the South Bay Community Services with companies donating a portion of profits as well goods for the opportunity drawing. So don't miss out on this special night of Fall shopping....come down to support your community at the "All Things Royle" benefit!
This Sunday October 3rd you will be able to find all of Fortune 421 Clothing's newest styles on sale at the Projekt 619 show happening from 1-5pm at Voyeur in San Diego. This unique shopping experience is headed up by Voyeur Nightclub's in house Haven Boutique and combines the best of whats hot in San Diego fashion for one afternoon. From Mimi & Red in North Park to Five & A Dime Downtown you will find the exactly what your closet is missing for the Fall season including that brand new 421 shirt you've been trying to get your hands on!
So come down and join us not only some great shopping deals but a delicious Sunday brunch from Voyeur's Kitchen while Brazibelle lays down the house beats. How much better does that sound than going to the mall? Voyeur is at 755 5th Ave in downtown San Diego and don't worry about a cover charge....we want you to spend that money supporting your local fashion lines!
Event hours: from 12noon - 5pm
Sale: Make a $50 purchase and receive a FREE t-shirt!
Our main man Mike Shoti from the Miami just sent us this dope pic of him wearing Fortune421 Clothing! He said it's just the snap shot after a long day working on his new music video that he sported 421 in! Stay tuned to see the final video when its done!
Next time you're in South Beach be sure to connect with Mike as he is the senior Rockstar VIP Host at the Clevelander Hotel ...our 421 home away from home! Hit him up at mshoti@Clevelander.com to get styled out or connect with him on facebook here: www.facebook.com/mshoti
Thanks Mike for your 421 support! See you in March for WMC 2011!
Check out these artistic shots of DJ Dan wearing a Fortune 421 T-shirt by Andrew Ryan! See more of his work at www.andrewryanphotography.com. This shirt style is called the GIOVANNI and can be purchased here: http://fortune421.com/i-157251-giovanni.html
Thanks DJ Dan for the Fortune support & thanks Andrew for the amazing photos! Much love & 421
ONLINE > SHOP NOW FOR OUR NEW STYLES AND SAVE 20% UNTIL LABOR DAY!
Now that summer has finally hit Southern California we wanted to share with you our newest styles to hit the nightlife & daylife scene!
We've been hard at work with our designer Jon Phenom over the past year creating some fresh looks for the Fortune 421 line. While we still love making all of the Fortune Originals with the handmade pieces sewn by Mama J, we've also been real excited to offer some graphic design pieces at a lower price point.
We've introduced our new signature logo on some great tri-blend men's T's as well as women's tank tops. We have a couple new Fortune branded T's including the Quill v-neck and the Thrash crew. And to top it off our 5 Year Anniversary T on a burn out white crew with black foil for men & a v-neck for women!
So just before the summer season comes to end be sure to jump online to www.FORTUNE421.com and shop our online store for these hot styles and get 20% off by entering the promo code: SUMMER10
IN STORES > OUR NEWEST STYLES ARE NOW AVAILABLE SO BE SURE TO ASK FOR 421
While sadly a few of our retail stores have closed up shop because of the rough economy, a couple of them are still standing strong! We always appreciate your support on the retail level as this plays a major part in our growth as a clothing line!
For over 15 years the hot spot to shop in Pacific Beach has been RAW Clothing. They've stood the test of time as a unique and stylish boutique with a little something for everyone! So whether your shopping for your newest Fortune 421 T-shirt or wanting to browse the racks for Ben Sherman, 7 Diamonds, Frankie B or Juicy Couture...this is the place to be in PB!
RAW CLOTHING > 940 GARNET AVENUE - PACIFIC BEACH, SD
One of the coolest shops downtown supporting local artists, musicians and designers is Feel it. They've connected with so many thriving young spirits that you can just "feel it" when you walk into the store that you’re going to find something special to take home!
Bad Boy Bill wearing a custom red quilt fabric Fortune 421 T-Shirt at the Boom Boom Room in Chicago Illinois for his Birthday Bash! This shirt style is called the SCOOTER and is available here: http://fortune421.com/i-157366-scooter.html ...be sure to request custom fabric in the notes when purchasing!
Thanks Bill for your continued support towards Fortune 421 Clothing and Happy Birthday to you!! Much love & 421!
Bad Boy Bill wearing a custom snake skin fabric Fortune421 T-shirt at Beta Nightclub in Denver Colorado. This shirt style is called GROY and can be purchased here http://fortune421.com/i-157365-groy.html ....make note for custom fabric in when purchasing!
Thanks BBB for all your Fortune support! Much love & 421!
Fortune 421 Clothing is happy to announce our newest addition to the team ….designer Jon Phenom! Phenom has been in the fashion game for over 10 years getting his start with Osiris then making his way through several companies including Ezekiel and Drunken Monkey learning all the ins and outs of the fashion world. He eventually created his own brand of denim under his Jon Phenom name and has captured quite of bit of attention over the past few years for his unique style. Phenom continues to work on his brand but also currently consults for several brands and we have had the good fortune of crossing paths with him late last year. Starting this past January Phenom has come on board to consult and design for our clothing company and we couldn’t be happier with him on board. We now feel that we have found the missing link to help grow our line grow into the full collection lifestyle clothing brand we seek to be. With his guidance and our ever growing marketing vehicle the sky really is the limit so we hope you will take notice of all the hot gear that will be coming your way in the next few seasons and support the 421 so we can continue to spread the love!
Check out www.jonphenom.com and www.hayfamshow.com to get to know Jon Phenom a little bit better!
