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Fortune 421 Clothing

Mar
5
2013

Do you want to be a Fortune 421 model?

Here is your opportunity... 

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We are looking for the freshest faces in San Diego to represent our brand for 2013! We have lots of fashion shows, photo shoots and promo modeling opportunities ahead as we grow our brand and look to expose our new collections. We've put together a model search competition at Syrah to find the top models in the San Diego area. On the night of Thursday March 21st, 20 females and 20 males will be invited to participate in a live test shoot with Photographer James Law. From there 5 females and 5 males will be selected to complete a live runway fashion show. At this point we're going to ask for the crowds input and have them vote for their favorite female and male model! 

By the end of the night we will have crowned one lucky girl and one lucky guy as the winners and give them each a prize valued at $1000. The prize will include a photo shoot, bottle service and Fortune 421 gift bag. Although only 1 female and 1 male will win the prize night of, many of the models will be asked to participate in upcoming paid modeling opportunities with Fortune 421! 

All that you need to do to enter the search is to send your head shots and measurements to model@fortune421.com before the March 18th deadline. We will notify you via email on March 19th if you were selected to participate in the competition. Models must be at least 21 years of age to be considered. 

There is no guest list or cover for the public to join this fashion filled night, so be sure come support San Diego's hometown lifestyle brand and check out the hot talent in town! 

 



Feb
17
2013

ONLINE SALE!! Take up to 30% off this week!

Thank you to everyone that came to our showroom sale this weekend ...now here is a SALE for all you online shoppers! Monday February 18th thru Friday February 22nd take advantage of a 30% discount on all your online purcashes! Just plug in discount code: PRES13 at checkout from our online clothing store or online swimwear store and receive 30% off your total. If you missed our showroom sale now is your chance to catch a great deal on some Fortune 421 styles online! 

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Feb
13
2013

SHOWROOM SALE!! Take up to 60% off!!

This coming weekend we are having a BIG clearance sale for 2 days only! We have inventory from our past collections that we need to clear out to make room for our new 2013 collection coming in. We are inviting you down to our Fortune 421 Showroom to take up to 60% off our Clothing line and up to 50% off our Swimwear line. Everything will be on SALE as everything MUST GO!!

Doors will be open on Saturday 2/16 from 10am-6pm and again on Sunday 2/17 from 10am-4pm!

The location is 629 J St. #206 San Diego, CA, 92101

We look forward to having you stop by and find some good Fortune at a special discounted rate!

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Dec
12
2012

WE DID IT!! We reached our $15k goal but we're not done yet!!

WE DID IT!! THANK YOU FOR HELPING US REACH OUR $15K GOAL EVERYONE!! 

We are so thankful for all the support that we've received for our project. It has been an encouraging experience to feel the love from our family, friends and fans. We couldn't be more excited to bring this project to life and introduce our new beachwear collection for everyone in 2013!  

WE REACHED OUR GOAL BUT WE'RE NOT DONE YET! 

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We can keep raising funds all the way till the end of the campaign! December 17th is our deadline and we are now pushing hard towards a new goal of $25,000! The original goal was to fund the production of the beachwear products but we still have more financial needs to market them properly. We also have aspirations to design a whole new collection of screen print styles inspired by our beach meets city lifestyle. Here is a breakdown of what we would do with additional funds: 

If $20k is reached we will be able to: 

  • Do a photo shoot, print catalogs, print look books, print stand-up banners, print marketing materials 

If $25k is reached we will be able to: 

  • Do a summer fashion show, create new screen print styles for summer '13  

If you are able to keep sharing our project all the way till the end we would love for your continued support! The more people that see our project in these last 6 days, the more opportunity we have to grow our business! 

Thank you again for everyone's support! 

Jason & the Fortune Family



Nov
27
2012

Our Kickstarter Project is LIVE and ready for you to see!!

Fortune Friends!! We need your help to get our new beachwear collection to you in the summer of 2013!! Check out our Kickstarter Campaign video by clicking the below images and see what we're working hard to bring to market!! If you are able to help us by making a pledge or even sharing our story we would be greatly appreciative!! 

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Nov
23
2012

40% Off Today Only! Fortune's Black Friday Sale!

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FRIDAY NOVEMBER 23RD

UNTIL MIDNIGHT

40% OFF ALL STYLES

Get your Fortune gear for nearly HALF OFF for today only. Get your xmas shopping done early and from the comfort of your home thourgh our online store! Just use the discount code: BLACK12 when you check out. 

Click here to check out our online store: FORTUNE ONLINE STORE


Sep
10
2012

Enter our Instagram photo contest and you could WIN!!

Do you love Instagram? Do you love Fortune 421? Well then you could WIN a Fortune 421 Clothing gift pack by enterting our Instagram contest!! 

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One thing we love about Instagarm is how simple it is. A picture is worth a thousand words right? Well we love that people are sharing photos instead of words. We can easily see what our friends/fans like and what they are doing just by following them. So in tradition of keeping it simple our Instagram contest is just that ...all you have to do is post a photo of anything Fortune 421 Clothing or Swimwear related and you're entered! It's that easy!! Here are the official rules: 

1) Follow @fortune421 on Instagram

2) Post a photo of anything Fortune 421 Clothing or Swimwear related, the more artistic the better chances to win!

3) Tag our handle @fortune421 and the hashtag #fortune421 

4) The one photo that we love the most will win a $150 Gift Pack of Fortune 421 Clothing 

5) The three photos with the most "likes" will each win a $75 Gift Pack of Fortune 421 Clothing 

6) The gift packs will consist of any combination of Fortune 421 Clothing: Hooded Sweatshirts, T-Shirts, Tank Tops or Hats

7) The contest begins on 9/1/12 and ends at 12:00pm PST on 10/1/12

8) Winners will be announced around 4:21pm PST on 10/1/12 via Instagram and Facebook

9) Contestants may enter as many photos as they would like but only one of their photos may win a prize

 GOOD LUCK!! 

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Sep
5
2012

Fortune 421 Runway Fashion Show at Graffiti Beach

Our newest retailer is hosting a runway fashion show for our Clothing & Swimwear collections!

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Fortune 421 fashion has been slowly growing over the past several years and we are excited that our designs have been chosen for the shelves at Graffiti Beach. This unique boutique in South Park San Diego has a blend of clothing, accessories, art and even furniture. With music as it's core inspiration this store aligns perfectly with our brand lifestyle. It has a vintage and bohemian style with a modern twist that is very on trend but still has an indie feel you won't find elsewhere. 

We are excited that on Saturday September 8th from 6-9pm our Clothing and Swimwear lines will be featured in an in-store runway fashion show. You'll get to see some beautiful ladies walking the catwalk in our 2012 swimwear collection and some handsome men sporting our 2012 t-shirt collection. In addition to being on the runway we get the opportunity to bring our entire collection in for a pop-up shop and offer you 20% off all purchases. 

On top of this being a no-cover event they are going to have some complementary craft beer for you while you hang out! So please come support your local San Diego fashion brand and enjoy an evening of fashion in the trendy South Park neighborhood! 

FREE Beer Ticket: To register for a FREE beer ticket go here http://fortune421fashionshow.eventbrite.com/


Aug
9
2012

Fortune Clothing Fashion Show during Elevation this Sunday!

FORTUNE 421 CLOTHING AND SWIMWEAR FASHION SHOW

DURING THE ELEVATION POOL PARTY

ON THE ANDAZ HOTEL ROOFTOP

SUNDAY AUGUST 12TH

SHOW STARTS PROMPTLY AT 2PM

featuring new fashions from Fortune Clothing and Fortune Swimwear, Gloss and Graffiti Beach 

live photo shoot by BLINDEYE

hair and makeup courtesy of A Style Concierge


May
25
2012

Online Sale: 25% off your purchases this weekend!

Memorial Day Weeknend is upon us and we would like to start off your summer with a special online sale! Now through Monday night take advantage of a 25% discount on our entire online store at www.fortune421.com

Yep that's right 25% off all our styles of Fortune 421 Clothing and Fortune 421 Swimwear. From our screen print designed t-shirts to our Oringinal hand stitched collection to our entire debut swimwear collection. We want to extend this special offer to our friends, fans and supporters!

All you need to do is pick out what styles you like best and drop in the discount code MDW12 at check out! This special offer will expire at the end of the day on Monday May 28th so act fast to save!!

Memorial Day Weekend Sale: 25% off  | Use Code: MDW12


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May
17
2012

Check out Fortune's newest retailer and La Jolla Fashion Night happening tonight!!

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We are super excited to announce that our Fortune 421 Clothing line is now on the rack at Blended Industries in La Jolla California!

Owners Summer and Jesse have blended their two favorite industries, Clothing & Wine, to create a one of a kind experience with their boutique. On the racks you'll find all the top men's and women's brands while behind the bar you will find a local wine and beer selection. Open late nights to attract both shoppers and the drinkers this space has become the buzz of La Jolla!

They now have some of our newest men's Fortune 421 pieces so stop in to check it out in person soon! We appreciate your help supporting Fortune 421 Clothing on the retail level!

Get to know and Like Blended Industries on Facebook here!

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It's almost summer time!! Ladies do you have your new swimwear picked out yet? Well we have a special shopping event for you to come check out in La Jolla at Prospect Bar on Thursday May 17th! Take in a live sunset photo shoot from A Style Concierge featuring Fortune 421 Clothing & Swimwear along with Blended Industries Boutique. We'll have several of San Diego's talented models on display. Then take advantage of a 20% discount at our pop-up store for for all your summer needs! The Blended Industries Boutique is right next door to Prospect and will be open late and offering special deals as well!

On the decks providing the house beats will be two of North County's favorite DJ's Hixxen and Chris Liosi. Come join us early at 7pm for an evening of amazing fashion, music and people! Prospect will be offering up some great specials on food and drinks so come take advantage of them!

There is no Guest List or Cover for this event so come early at 7pm to support!!!



May
9
2012

Check out May "Shirt of the Month" sale and our featured retailer: Dolcetti

We're back again with our "Shirt of the Month" promotion for the second time in 2012. Take advantage of this discount to get 25% off our featured shirt for the month plus we'll ship it out to you at no cost!

For May's "Shirt of the Month" we chose one of our newest designs...the Dimensions T-Shirt. It comes in a green tri-blend crew neck with yellow and white ink. Because it is a tri-blend fabric made of 50% Polyester, 25% Cotton and 25% Rayon it has a heather'd appearance and is incredibly soft and comfortable. The design gives a little bit of a trip to the eye when looking at it and is meant to have a 3-Dimensional effect to it. It has a fun play on our company numbers when spelling out 4OUR 2WO 1NE using numbers for the first letters!

Anytime this month when you order the Dimensions T-Shirt using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping.

Sale: 25% off & FREE shipping | Use Code: MAY12

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Be sure to support your local businesses as you shop around in the San Diego area. Making a red carpet entrance to 5th Avenue in the Gaslamp District a little over a year ago was Dolcetti Boutique. Located right next door to Ghirardelli Ice Cream and Chocolate Shop, this home for A Style Concierge Salon and Dolcetti has already become a staple in the San Diego hair, fashion and lifestyle scene.

With an incredible eye for what's hot in Contemporary Men's and Women's clothing, sisters Minet and Natalie are bringing their unique flavor of fashion to the San Diego scene. With an eye for local designers you can be sure to find some pieces unique to this city!

DOLCETTI BOUTIQUE > 635 5TH AVE. DOWNTOWN SAN DIEGO

Come see for yourself all the style that Dolcetti Boutique has to offer next time your in the Gaslamp! Be sure to ask about Fortune 421 Clothing & Swimwear!

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Apr
19
2012

Fortune 421 Clothing now available in Bird Rock La Jolla area!

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We are real excited to announce that our Fortune 421 Clothing line is now on the shelves at Capricorn Boutique in Bird Rock California!

Owners Lisa and Krissy have been working hard to bring the Bird Rock La Jolla area amazing fashion style for the past 5 years. So much so that they were voted "Best Women's Boutique" in San Diego in 2009. They continue to stock the shelves with unique and hard to find pieces!

They have an amazing selection of clothing, gifts and accessories for you to choose from and now they have some of our newest men's Fortune 421 pieces

Get to know and Like Capricorn on Facebook here!

Stop in to check it out in person soon and help support Fortune 421 Clothing on the retail level!

CAPRICORN BOUTIQUE > 5544 La Jolla Blvd. Suite B La Jolla , CA, 92037


Apr
5
2012

Get 25% off April's "Shirt of the Month" and check out our pop-up store schedule!

After a short break we are bringing back our "Shirt of the Month" promotion for the first time in 2012. Take advantage of this discount to get 25% off our featured shirt for the month plus we'll ship it out to you at no cost!

For April's "Shirt of the Month" we chose one of our newest designs...the Phonograph V-Neck. It comes in a white tri-blend v-neck with navy blue ink. Because it is a tri-blend fabric made of 50% Polyester, 25% Cotton and 25% Rayon it has a heather'd appearance and is incredibly soft and comfortable. The design is an old school phonograph record player with music notes and our numbers 4,2 and 1 floating out. This ties our Fortune Music record label in with a vintage design that gives a nod to the history of vinyl!

Anytime this month when you order the Phonograph V-Neck using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping.

Sale: 25% off & FREE shipping | Use Code: APR12

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As we turned the corner into the new year we found ourselves with a new and exciting opportunity to showcase our brand on a bi-monthly basis at the Andaz Hotel. We are joining forces with the Ivy Nightclub to produce a new event series titled Wonderland!

Wonderland is a journey into a world that is all but normal. As fashion, music and theatre collide in a unique space it will surely thrill your imagination and take you to a whole new place!

Since we have a great platform and an amazing audience to showcase our Clothing & Swimwear line to we decided to set up our pop-up store for each of the events. We'll be offering FREEE local shipping so that you can simply select what styles you like best and then get back to the party at hand!

APRIL 13TH, APRIL 27TH, MAY 11TH, MAY 25TH, JUNE 8TH and JUNE 22ND are the upcoming event date so mark your calendars and come see what Wonderland is all about!

For more event info and guest list click here!

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Mar
12
2012

Fortune 421 Clothing now in North County San Diego!

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We are very excited to announce that our Fortune 421 Clothing line will be on the shelves at Fowler's Boutique in Solana Beach California! This store has exactly the style that fits our brand ... a coastal beach look crossed with a downtown fashion forward look! 



They do a really great job of merchandising the shelves to give enough options to find the complete outfit or find that one piece to fulfill your wardrobe. They carry a lot of cool brands like Insight, 191, Cohesive, William Rast, WESC, Frankie B, English Laundry and Wildfox!    

So please stop in to check it out soon and help support Fortune 421 Clothing on the retail level by picking up some new 421 gear!



FOWLER'S BOUTIQUE > 731 S HIGHWAY 101 SOLANA BEACH CA, 92075

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This Thursday night join the Fortune Family at Fowler's Boutique for The Art Show! This is their monthly installation of local artists showcasing their work and painting live. On the turntables laying down the beats will be up and coming DJ Hixxen. Hixxen recently was the runner up in our annual DJ Contest and has been making a name for himself from North County all the way downtown! 



Through out the event you'll be able to shop around Fowler's amazing selection of clothing and take 10% off your entire purchase. The Art Show is happening from 6-10pm and then there is an after party at Red Tracton's just down the street from the store with more music and drinks!




Feb
18
2012

Fortune 421 Baseball Caps

Baseball caps aren't just for the ballgame. Check out our Fortune 421 baseball cap which can be sported with a cute winter outift whether it be for running errands, going on a pub crawl or just having a bad hair day. Here are some cute street style outfits caught at New York Fashion Week.

FORTUNE 421 HAT

Images: REFINERY29, JAKANDJIL, COCOKELLEY


Dec
2
2011

Holiday 4:21 Fridays - Weekly Shopping & Clothing Drive Events

Bring all your unused clothing to us so together we can help warm the homeless youth of San Diego! Take 20% off your entire purchase and we'll also give 4.21% back to charity!

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We are excited to be bringing you a special series of Holiday Shopping Events for 4:21 Fridays this month! Each year we've done our Winter Clothing Drive to warm homeless teens of San Diego with nightlife events. This year wear are expanding that effort from one single night to three weeks and bringing that in house to our Fortune Headquarters.

We are asking that you dig deep into your closets and pull out any of your unused clothing. We are looking for warm sweatshirts and jackets to provide the kids during the cold season but we will take anything you have for them including pants, shoes, blankets, etc. All donations will be made to the Stand Up for Kids organization.

We want to offer you some amazing saving on both Fortune 421 Clothing and Fortune 421 Swimwear as well so we'll be giving you 20% off your entire purchase during the 4:21 Fridays shopping events. We are also initiating our Share the Fortune program for the Clothing & Swimwear lines in which we will be giving back 4.21% of every purchase to charity. ve back to the community all at the same time!

Doors are open from 4:21 to 10pm with DJ Huy Believe spinning and Holiday cocktails and treats flowing! Fortune office is 920 E St. #102 San Diego, CA 92101 Located on the Northeast corner of 9th & E.

 

Here are some additional highlights of 4:21 Fridays:

* Start your weekend with some GOOD FORTUNE and pick up that perfect piece to go with your outfit for the nightclub event you plan to attend!

* Our staff will be on hand to show you our newest designs and give you style tips to create the perfect look. 

* Ladies can try on our Swimwear pieces in the privacy of a dressing room in order to find the best fit.

* You can even create your own custom made Fortune Originals pieces hand stitched by Mama J herself.

* Be the first to get your hands on our newest styles and products as we continue to grow our collection.

 

So .... we welcome you inside Fortune Headquarters to support local fashion, save lots of money and give back to the community all at the same time! We'll see you at 4:21...don't be late!

 


Dec
1
2011

20% OFF December's shirt of the month: DiscoverSD Collab

Sale: 20% off & FREE shipping | Discount Code: DEC11

In mid 2011 the creative minds behind the San Diego website DiscoverSD.com began working with our team to create a special edition design that represents our combined lifestyle. DiscoversSD is a popular online portal for visitors to discover all that San Diego has to offer from the residents that live here. After a few meetings it was evident DSD wanted to portray the amazing city that we live in and the electronic music culture that we both support. The final result that we are proud to present is a graphic that combines a DJ playing to an enthusiastic crowd and the beautiful skyline of San Diego in the background.

You can see the 4 styles of this design read more about the collaboration here: www.fortune421.com/p-1066-collabs.html

Anytime this month when you order the DiscoverSD x Fortune 421 Collaborations v-necks or tanks tops using the discount code you will receive 20% off your entire purchase. That's right...anything else you buy at the same time will be 20% off as well and get you free shipping. Use Code: DEC11 here!

 

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Sep
19
2011

4:21 Fridays - Weekly shopping event at Fortune Headquarters in San Diego

Take 20% off your entire purchase and we'll also give 4.21% back to charity!

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Now that it's going into Fall/Winter 2011 and we've run out of pool parties to set up our pop-up store at we've decided to open up our Fortune showroom for the first time. We had such a great response at the summer events with our new styles that we wanted to continue to offer them to you on a more regular basis. So we are starting 4:21 Fridays and we'll be opening up for retail each week at 4:21pm on Friday afternoon until around 8pm. The address of our Fortune office is 920 E St. #102 San Diego, CA 92101 and we are located on the Northeast corner of 9th & E St. across from the Library.

This summer has been very productive for our Fortune 421 Clothing line as we've added lots of new designs and styles for both men and women. We've also introduced our very first Fortune 421 Swimwear collection which has been getting a great response. We want to offer you some amazing saving on both Clothing and Swimwear so we'll be giving you 20% off your entire purchase during the 4:21 Fridays shopping events. We are also initiating our Share the Fortune program for the Clothing & Swimwear lines in which we will be giving back 4.21% of every purchase to charity.

 

Here are some additional highlights of 4:21 Fridays:

* Start your weekend with some GOOD FORTUNE and pick up that perfect piece to go with your outfit for the nightclub event you plan to attend!

* Our staff will be on hand to show you our newest designs and give you style tips to create the perfect look. 

* Ladies can try on our Swimwear pieces in the privacy of a dressing room in order to find the best fit.

* You can even create your own custom made Fortune Originals pieces hand stitched by Mama J herself.

* Be the first to get your hands on our newest styles and products as we continue to grow our collection.

 

So .... we welcome you inside Fortune Headquarters to support local fashion, save lots of money and give back to the community all at the same time! We'll see you at 4:21...don't be late!

 


Jun
6
2011

25% OFF June's shirt of the month: Treble & Bass

Sale: 25% off & FREE shipping | Discount Code: JUNE11

Summer is here and we have a great style that is perfect for a sunny day when you want a light color shirt to stay cool in!

For June's "Shirt of the Month" we chose one of our newest designs...the Treble & Bass V-Neck. It comes in baby blue with white and green screen print on a soft 60% cotton & 40% polyester blend v-neck. The design has two rows of staff lines with music notes along them. Accompaning them is a set of headphones with the 421 logo on the ear. This shirt embraces our love for electronic music with the DJ headphones but also includes a little nod to traditional sheet music.

Anytime this month when you order the Trevle & Bass V-Neck using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping. Use Code: JUNE11 here!

>>> Check out the Treble & Bass V-Neck in our 2011 lifestyle photo shoot on our website homepage <<<

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May
16
2011

25% OFF May''s shirt of the month: Gorillas

Sale: 25% off & FREE shipping | Discount Code: MAY11

Better late than never! We got really behind from all our 6 Year Anniversary events and are just now getting the chance to send you this great offer for May!

For May's "Shirt of the Month" we chose one of our most popular and playful shirts...the Gorillas T. It comes in turquoise and green with black screen print on a soft 60% cotton & 40% polyester blend crew neck. The design has our mascot, the Gorilla, on the front. The 421 Gorilla mascot was born from a marketing campaign during the 2006 ASR Tradeshow when we told everyone to keep an eye out for the Fortune Gorillas running around San Diego. Which was a represntation of the many friends supporting and wearing our shirts that weekend in a Gurella marketing stratagey.

Anytime this month when you order the Gorillas T using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping. Use Code: MAY11 here!

>>> Check out the Gorillas T in our 2011 lifestyle photo shoot on our website homepage <<<

 

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Apr
19
2011

Kassim Osgood sporting the Characters T-Shirt during Coachella

FORTUNE 421 CLOTHING'S "SHIRT OF THE MONTH" SEEN HERE...

On Coachella Friday the NFL's Kassim Osgood, formaly of our hometown Chargers, stopped by our booth and picked out his favorite Fortune 421 t-shirt. He proudly rocked the Characters T-shirt Saturday at Mist Poolside and at Coachella all night and added his own flavor by sporting a Japanese bandana to match the red T! This is actually our April "Shirt of the Month" so you can pick up your very own from our online store using the discount code: APR11 and take 25% off along with the rest of your purchase by CLICKING HERE. Thanks for the 421 love & supporting San Diego fashion Kassim!

 

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Apr
4
2011

25% OFF April's shirt of the month: Characters

Sale: 25% off & FREE shipping | Discount Code: APR11

For our "Shirt of the Month" promotions this month we've selected one of our newest shirt designs to discount 25% along with your entire order and send to you with no shipping charges!

This month we've chosen one of our most favorite shirts to hook you up with ...The Characters. It comes in red with black screen print on a soft 60% cotton & 40% polyester blend crew neck. The design puts an Asian feel to go with our Fortune name by having characters that stand for "fortune" "love" and "life" underneath it. At the bottom is the numbers 421 that identify our brand.

Anytime this month when you order the Characters T using the discount code you will receive 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping.

>>> Check out the Characters T in our 2011 lifestyle photo shoot on our website homepage <<<

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CHECK OUT FORTUNE 421 CLOTHING IN THE BRAND NEW DOLCETTI BOUTIQUE

Be sure to support your local businesses as you shop around in the San Diego area. Making a red carpet entrance to 5th Avenue in the Gaslamp District this past March is the brand new Dolcetti Boutique. Located right next door to Ghirardelli Ice Cream and Chocolate Shop, this new home for A Style Concierge Salon and Dolcetti is going to be a staple in the San Diego fashion world for years to come!

With an incredible eye for what's hot in Contemporary Men's and Women's clothing, sisters Minet and Natalie are bringing their unique flavor of fashion to the San Diego scene. With an eye for local designers you can be sure to find some pieces unique to this city!

DOLCETTI BOUTIQUE > 635 5TH AVE. - DOWNTOWN SAN DIEGO

Come see for yourself all the style of Dolcetti Boutique as we partner up with them for their very first runway fashion show at Fortune's 6 Year Anniversary party at Stingaree on Thursday April 21st! GET MORE INFO HERE

>> BE FRIENDS WITH DOLCETTI ON FACEBOOK <<

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Mar
2
2011

25% OFF March's shirt of the month: Quill V-Neck

Sale: 25% off & FREE shipping | Discount Code: MAR11

Our second "Shirt of the Month" promotions is here and we've selected one of our favorite shirts to discount 25% along with your entire order and send to you with no shipping charges!

This month we've chosen one of our most popular shirts to hook you up with ...The Quill V-neck. It comes in white with black screen print or charcoal with white screen print. The design puts a classic scribe look to the Fortune name with our "spread a fortune of love & life" message underneith it. At the bottom is the numbers 421 that identity our brand.
 
Anytime this month when you order the Quill V using the discount code you will recieve 25% off your entire purchase. That's right...anything else you buy at the same time will be 25% off as well and get free shipping. 

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>>> Check out the Quill V in our 2011 lifestyle photo shoot on our website homepage <<<


Feb
7
2011

25% OFF February's shirt of the month: DGx421 Collab

Sale: 25% off & FREE shipping | Discount Code: DG421

February kicks off our first month of our new "Shirt of the Month" promotions where we'll select one of our favorite shirts to discount 25% and send to you with no shipping charges! This month we start things off with one of our most popular T-shirts ... an excluxive artist collaboration that we did with house music legend Donald Glaude!

Donald sat down with our designer Jon Phenom and founder Jason Herrick to discuss what elements he would like to bring to life in his own signature T-shirt. Donald’s love for music and the tools he uses to create tracks in the studio along with thoughts of nostalgia for his love of the cassette tape was at the forefront of the discussion. After a few sessions we finally brought everything together into a design that we are all very proud of and excited to share with you on both the T-shirt and CD.

Now is your chance to get this Exclcusive T-Shirt and mixed CD for a great low price so don't miss out!

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Nov
25
2010

Black Friday is here & we want to offer you 30% off clothing from our online store!!

HAPPY THANKSGIVING FROM FORTUNE 421 CLOTHING! We want to thank you for being such loyal friends & family of the brand over the years with a special shopping discount for the fall season!

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From now until 12/1/10 we would like to offer you 30% off your entire order. Choose from any of the items in our online store... men's, women's, kids or accessories! All of our newest screen print styles are available for discount and even our Fortune 421 Originals sewn by Mama J herself!

We are very thankful to have crossed paths with you as we've spread a fortune of love & life over the past five years! We appreciate your support and look forward to bringing you fresh fashion styles for years to come!

So as Black Friday is upon us and sales are every where you turn ... be sure to stop by our online store at www.FORTUNE421.com for some fall savings and get 30% off by entering the promo code: FALL10

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Be sure to support your local businesses as you shop around for deals on Black Friday this year. Our local retail store RAW in Pacific Beach has many of our newest styles as well as our downtown retail store Feel It!

For over 15 years the hot spot to shop in Pacific Beach has been RAW Clothing. They've stood the test of time as a unique and stylish boutique with a little something for everyone! So weather your shopping for your newest Fortune 421 T-shirt or wanting to browse the racks for Ben Sherman, 7 Diamonds, Frankie B or Juicy Couture...this is the place to be in PB!

RAW CLOTHING > 940 GARNETT AVENUE - PACIFIC BEACH, SD


One of the coolest shops downtown supporting local aritsts, musicians and designers is Feel it. They've connected with so many thriving young spirits that you can just "feel it" when you walk into the store that you’re going to find something special to take home!

FEEL IT > 909 E STREET - DOWNTOWN, SD


Nov
9
2010

Fall shopping event at Syrah Wednesday the 10th from 7-10pm

SHOP FORTUNE 421 CLOTHING AT "ALL THINGS ROYALE" CHARITY SHOPPING EVENT AT SYRAH

This Wednesday night come down to Vin de Syrah on the corner of 5th & E in the Gaslamp for a unique shopping experience that you'll enjoy & give back! The FREE event takes place from 7-10 pm and you will be able to treat yoruself to a FREE masage & even get a FREE giftbag while you shop for some of San Diego's local treasures. Jewelery, Womens & Mens Clothing along with Bikinis and even spa/salon products will be on discount for your holiday gift needs. This entire event is going to benefit the South Bay Community Services with companies donating a portion of profits as well goods for the opportunity drawing. So don't miss out on this special night of Fall shopping....come down to support your community at the "All Things Royle" benefit!

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Oct
1
2010

Fortune 421 Clothing on sale at Projekt 619 this Sunday ...come shop with us!!

This Sunday October 3rd you will be able to find all of Fortune 421 Clothing's newest styles on sale at the Projekt 619 show happening from 1-5pm at Voyeur in San Diego. This unique shopping experience is headed up by Voyeur Nightclub's in house Haven Boutique and combines the best of whats hot in San Diego fashion for one afternoon. From Mimi & Red in North Park to Five & A Dime Downtown you will find the exactly what your closet is missing for the Fall season including that brand new 421 shirt you've been trying to get your hands on!

So come down and join us not only some great shopping deals but a delicious Sunday brunch from Voyeur's Kitchen while Brazibelle lays down the house beats. How much better does that sound than going to the mall? Voyeur is at 755 5th Ave in downtown San Diego and don't worry about a cover charge....we want you to spend that money supporting your local fashion lines!

Event hours: from 12noon - 5pm

 

Sale: Make a $50 purchase and receive a FREE t-shirt!


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Sep
24
2010

Check out Clevelander Hotel's VIP host Mike Shoti in Fortune421!

Our main man Mike Shoti from the Miami just sent us this dope pic of him wearing Fortune421 Clothing! He said it's just the snap shot after a long day working on his new music video that he sported 421 in! Stay tuned to see the final video when its done!

Next time you're in South Beach be sure to connect with Mike as he is the senior Rockstar VIP Host at the Clevelander Hotel ...our 421 home away from home!  Hit him up at mshoti@Clevelander.com to get styled out or connect with him on facebook here: www.facebook.com/mshoti

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Thanks Mike for your 421 support! See you in March for WMC 2011!


Sep
22
2010

DJ Dan wearing Fortune 421 in artistic photos by Andrew Ryan

Check out these artistic shots of DJ Dan wearing a Fortune 421 T-shirt by Andrew Ryan! See more of his work at www.andrewryanphotography.com. This shirt style is called the GIOVANNI and can be purchased here: http://fortune421.com/i-157251-giovanni.html

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Thanks DJ Dan for the Fortune support & thanks Andrew for the amazing photos! Much love & 421


Aug
27
2010

Summer Special: Get 20% off entire order with discount code: SUMMER10

ONLINE > SHOP NOW FOR OUR NEW STYLES AND SAVE 20% UNTIL LABOR DAY!

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Now that summer has finally hit Southern California we wanted to share with you our newest styles to hit the nightlife & daylife scene!

We've been hard at work with our designer Jon Phenom over the past year creating some fresh looks for the Fortune 421 line. While we still love making all of the Fortune Originals with the handmade pieces sewn by Mama J, we've also been real excited to offer some graphic design pieces at a lower price point.

We've introduced our new signature logo on some great tri-blend men's T's as well as women's tank tops. We have a couple new Fortune branded T's including the Quill v-neck and the Thrash crew. And to top it off our 5 Year Anniversary T on a burn out white crew with black foil for men & a v-neck for women!

So just before the summer season comes to end be sure to jump online to www.FORTUNE421.com and shop our online store for these hot styles and get 20% off by entering the promo code: SUMMER10

 

IN STORES > OUR NEWEST STYLES ARE NOW AVAILABLE SO BE SURE TO ASK FOR 421

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While sadly a few of our retail stores have closed up shop because of the rough economy, a couple of them are still standing strong! We always appreciate your support on the retail level as this plays a major part in our growth as a clothing line!

For over 15 years the hot spot to shop in Pacific Beach has been RAW Clothing. They've stood the test of time as a unique and stylish boutique with a little something for everyone! So whether your shopping for your newest Fortune 421 T-shirt or wanting to browse the racks for Ben Sherman, 7 Diamonds, Frankie B or Juicy Couture...this is the place to be in PB!

RAW CLOTHING > 940 GARNET AVENUE - PACIFIC BEACH, SD

One of the coolest shops downtown supporting local artists, musicians and designers is Feel it. They've connected with so many thriving young spirits that you can just "feel it" when you walk into the store that you’re going to find something special to take home!

FEEL IT > 909 E STREET - DOWNTOWN, SD


Aug
24
2010

Bad Boy Bill wearing 421 at Boom Boom Room in Chicago

Bad Boy Bill wearing a custom red quilt fabric Fortune 421 T-Shirt at the Boom Boom Room in Chicago Illinois for his Birthday Bash! This shirt style is called the SCOOTER and is available here: http://fortune421.com/i-157366-scooter.html ...be sure to request custom fabric in the notes when purchasing!

 

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Thanks Bill for your continued support towards Fortune 421 Clothing and Happy Birthday to you!! Much love & 421!


Apr
25
2010

Bad Boy Bill wearing 421 at Beta Nightclub in Denver

Bad Boy Bill wearing a custom snake skin fabric Fortune421 T-shirt at Beta Nightclub in Denver Colorado. This shirt style is called GROY and can be purchased here http://fortune421.com/i-157365-groy.html ....make note for custom fabric in when purchasing!

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Thanks BBB for all your Fortune support! Much love & 421!


Mar
1
2009

Fortune welcomes Jon Phenom to the team!

Fortune 421 Clothing is happy to announce our newest addition to the team ….designer Jon Phenom! Phenom has been in the fashion game for over 10 years getting his start with Osiris then making his way through several companies including Ezekiel and Drunken Monkey learning all the ins and outs of the fashion world. He eventually created his own brand of denim under his Jon Phenom name and has captured quite of bit of attention over the past few years for his unique style. Phenom continues to work on his brand but also currently consults for several brands and we have had the good fortune of crossing paths with him late last year. Starting this past January Phenom has come on board to consult and design for our clothing company and we couldn’t be happier with him on board. We now feel that we have found the missing link to help grow our line grow into the full collection lifestyle clothing brand we seek to be. With his guidance and our ever growing marketing vehicle the sky really is the limit so we hope you will take notice of all the hot gear that will be coming your way in the next few seasons and support the 421 so we can continue to spread the love!

Check out www.jonphenom.com and www.hayfamshow.com to get to know Jon Phenom a little bit better!

Jon Phenom - Winter


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