Images: Planet Blue, Patternity
Today we finally completed the last of our product shoots with our newest model, Sophie Kish! You'll be seeing all the pics on our website and our very first Fortune 421 Swimwear catalog. Next on our list- finish samples for all our new swimwear styles for Spring/Summer 2012! We ♥ Bikinis!!!
Sophie is wearing Discoteka Bandeau and Moderate shirred-side bottom
The Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.” Orange signals not only vitality, but also urgency and strength—associations that should resonate in a year where many are hoping to finally start seeing changes. “There’s the element of encouragement with orange,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It’s building on the ideas of courage and action, that we want to move on to better things."
Fortune 421 Swimwear Luxe moderate bottom and bandeau top
Image: Time Magazine
Decisions, Decisions. . . WHAT TO WEAR IN CABO??
This weekend Fortune and Fortune421 Swimwear will be taking a field trip to Cabo San Lucas for A.W.O.L. at the ME Hotel/ Nikki Beach. Don't want to forget to pack what's most important- BIKINIS!!
* INSPIRATION *
We are back and full of life ready to create some new Fortune 421 Swimwear and Clothing. After searching and scouring this ginormous city for new trims, fabrics and inspiration we've come back with a sea of ideas to bring into our next collection. And of course we had a little fun along the way....
CUTE FORTUNE 421 STYLES
If there's one thing we know how do to, it's ending the Fortune 421 summer pool party series with a bang! We were so excited to see all our favs at the Ivy Rooftop this day. We couldn't resist providing you with a few special treats for our final hoorah- sexy bikinis, new Fortune LOVE crop tops & custom screen printed and cut Fortune shirts ♥ ♥ ♥
Fortune LOVE Crop tops in neon pink
Fortune 421 Swimwear- LUXE triangle top and brazilian bottom
Custom Fortune 421 screen printed & cut shirt
Fortune LOVE Crop tops in neon pink and neon yellow
FORTUNE 421 SWIMWEAR NOW AVAILABLE AT HAVEN BOUTIQUE
We're thrilled to announce that you can now buy your Fortune 421 bikinis at Haven Boutique located on 5th Ave. in downtown San Diego! Not only do we love everything in that store but also Deanne for being the biggest sweetheart ♥ This store is a must-see if you have yet to check it out!!
FORTUNE 421 SWIMWEAR IN MIAMI
After a crazy week of events and getting our suits ready we made it back to one of our favorite homes- MIAMI!! This was our first time being at Swim Week and boy were we blown away!
The biggest swim convention attracts the world's top swim brands and designers
Alex Alanis, founder of SouthBeach Nightclub Promotions, invited us stay at his pad for the weekend- the most amazing view ever!
View of Star Island and Downtown from the balcony
True Religion pool party at the Gansevoort
We had the privilege of attending the grand opening on the Dream Hotel on Ocean Ave. with our good friend Bruno who formerly lived in San Diego and currently works at the Gansevoort Hotel. In addition to the conventional cocktails they were also serving Grey Goose popsicles. Not only do they keep you cool but give you a nice little buzz too!
Fire dancer in the pool at the Dream Hotel
FORTUNE 421 SWIMWEAR HOSTS ABSOLUT SWIM AT THE MONDRION HOTEL/SKYBAR IN HOLLYWOOD
We were so excited when we heard we were going to be hosting the evening for Absolut Swim the night before leaving for Miami Swim Week- such a perfect way to kick it off! We were even more excited to see how many of our L.A. friends came to support. Thanks to Jess McAllister and Table Manners for making this night possible for us : )
We couldn't have asked for better models to represent Fortune 421 Swimwear poolside- just as gorgeous on the inside as they are on the outside.
People kept asking us whether people actually get in the pool to go night swimming. That question was shortly answered after people started stripping down and diving into the pool for a midnight dip! There's something oh so sexy about nighttime pool parties.... We'll definitely be doing another one of these in the near future!
Dolphins, alligators and naked people oh my!
Show off that sexy bod in a Fortune bikini now available at Dolcetti Boutique located on 5th Ave. in the Gaslamp All styles and sizes available.
PRECIOUS moderate bottom and triangle top ($150)
FORTUNE 421 AT SURFRIDER FOUNDATION BLOCK PARTY
The sun was shining, the drinks were flowing, the burgers were flipping- perfect ingredients for slinging Fortune 421 bikinis and gear! Gotta <3 S.D.
INTERVIEW WITH FORTUNE 421'S JASON HERRICK AND A STYLE CONCIERGE'S MICHAEL LEE
Check out this clip of Fortune 421 Swimwear featured in this Fox 5 Morning News....thanks Michael Lee & Dolcetti Boutique for the support and spreading the good fortune!!
Our models looking stunning at Fox 5 studios in Fortune 421 bikinis
CONGRATS TO OUR GORGEOUS NEW MISS 421!
Fortune 421 Spokesmodel Contest winner- Elizabeth Hansen
FORTUNE 421 SWIMWEAR FASHION SHOW
Such a crazy night celebrating the launch of Drink City! We even got to squeeze in a Fortune 421 Swimwear fashion show too with none other than our favs Dolcetti Boutique and A Style Concierge
FORTUNE 421 SWIMWEAR ON COVER OF REVOLT IN STYLE
Femme Fatale triangle and brazilian bottom
An awesome night with Revolt In Style Magazine at Fleetwood! We were so ecstatic when we heard that our "Femme Fatale" bikini made the cover! Thanks Revolt In Style for the support
Precious and Femme Fatale bikinis
DISCOVERSD.COM'S LIFESTYLE GUIDE
Discover SD's Michelle Guerin interviews Fortune 421's founder, Jason Herrick, where he gives the scoop on Fortune 421 Swimwear, Clothing & Events. Read the full interview with more pics on DiscoverSD.com
DO YOU THINK YOU HAVE WHAT IT TAKES TO BE THE PERFECT MISS 421?
San Diego, California - After 6 years of growing the Fortune 421 Clothing name across America through the nightlife and DJ culture, the team behind this young lifestyle brand is excited to introduce a whole new category. Debuting in the Spring/Summer of 2011 at pool parties around the country will be the first collection of Fortune 421 Swimwear. Designer Cristina Alanis chose timeless fabrics to pair with classic cuts such as triangle and bandeau tops with moderate and Brazilian bottoms. From coast to coast, Fortune 421 perfectly combines the glitz and glamour of Miami with the carefree, understated spirit of San Diego. Made for the classy glamour girl that loves to jet set and go from the pool party to the party at the club, these suits are made to be worn day or night with a cocktail in hand.
With a clear vision for the type of consumer the new line will appeal to the only thing left to do now is find the “perfect girl“ to represent the brand for the 2011 summer season. In order to find her Fortune 421 has created a spokesmodel search to take place at Side Bar Nightclub this coming June. The search will consist of an initial online sign up phase (now until 6/2/11) through the company’s facebook.com/fortune421 fan page. Then it will continue during a series of events with on-site testing to see which contestant has the right skill set and looks to be the first Miss 421 Spokesmodel. During the three weekly events happening Thursday nights at 7pm (6/9/11, 6/16/11, 6/23/11) the group of contestants will be scored on personality, photograph and on camera tests. Online voting from the facebook page will also come into play during the scoring process as well as give the contestants a chance to win a free pre-style from A Style Concierge before each round. Each week the field of contestants will be cut in half until the final week when one of the girls will be announced the winner and take home a prize package worth over $2000
The prize package will include a trip to Las Vegas with Fortune 421 Swimwear, a fashion photo shoot from A Style Concierge potentially to be in a magazine, a three month paid contract from Fortune 421 Swimwear, a three month all access membership and five FIT Body wraps from iTAN Solariums, two Fortune 421 bikinis and four Fortune 421 Clothing items.
TO SUBMIT ENTRY FORM CLICK HERE
DOWLOAD THE OFFICIAL RULES BY CLICKING HERE
FORTUNE 421 6 YEAR ANNIVERSARY & FORTUNE 421 SWIMWEAR S.D. DEBUT AT STINGERREY
Luxe bandeau and moderate bottom
On this fabulous evening we celebrated Fortune 421's 6 years of life with our family and friends that have supported us throughout the years. We also had a chance to preview our very first Fortune 421 Swimwear collection with Fortune Clothing, Dolcetti Boutique and A Style Concierge!
Discoteka bandeau and Discotini Brazilian
FORTUNE 421 CLOTHING & SWIMWEAR ROCKED COACHELLA ALL WEEKEND...CHECK IT OUT!
If you made it out to Palm Springs this past weekend for Coachella then you most likely saw lots of Fortune 421 running around the desert! We had a pop-up store for the Mist Poolside where we sold our newest styles of Fortune 421 Clothing and debuted our Fortune 421 Swimwear line for 3 days straight at the Agua Caliente Casino. We had our entire new line on display and took some pre-orders giving the opportunity for a few girls to be the first to get their hands on our hot new styles!
Saturday afternoon we had our first ever Fortune 421 Swimwear fashion show along side Love True Love Bikinis ...there was a bit of last minute stress but we pulled it off and succesfully debuted our first collection with great response from the crowd! Donald Glaude was on the decks during the fashion show and played a perfect couple of songs to set the tone for the girls to strut there stuff!
On Sunday our favorite little pup, Wesley Lee, sported his Fortune 421 bandana and chilled out in the shade to stay cool after he got done hunting rabits! He is such a little party animal!
THANK YOU to all of the Fiction Group for having us involved in your first Coachella event and great job making it a success! Thank you to the Fortune Team and Fortune DJs for all your hard work and support over the 3 days! What a fun fun fun time...can't wait for next year already! 421
