"Spread a fortune of love and life"
This is our motivation, our passion and our mission! Based out of San Diego, Fortune 421 is a national fashion, music and events company that truly believes that a fortune of family, friends and love is what really makes us rich. This core value is driven through our events, music and even our clothing and swimwear. As we continue to grow, we continue to share the fortune through our charitable efforts towards homeless teens. Recently reaching the 7 year mark our young company is excited to keep learning, making friendships and expanding our business in all of our industries.
A premium contemporary fashion line that is inspired by the crossing of the beach and urban elements. Each garment has creative designs partnered with unique appliqués and screens that set apart this lifestyle brand from others. Being identified as the nightlife uniform is just one of the many compliments as Fortune shirts are being spotted on world renown DJ’s, promoters, VIP hosts & bartenders alike! After successful tradeshows at ASR and United in Las Vegas, the clothing line will next be looking towards Project to push the line to grow on the retail level.
A contemporary swim line that is created for the classy glamour girl that loves to jet set and go from the pool party to the party at the club. After constant demand for bikinis at our summer events it only made sense that the Fortune 421 brand expand into the swimwear world and make our mark. The designs from Cristina Alanis capture a timeless and classic look that are chic and fashionable for a stunning look on the runway or in the water. Using a mix-and-match approach our styles include moderate and Brazilian scrunch butt bottoms as well as triangle and bandeau tops.
A record label that strives to be at the forefront of the funky electro house sound around the globe. Coming off its fifth successful Winter Music Conference the record label is growing and working closely with several talented artists including Scooter & Lavelle, Scotty Boy, Charles Feelgood and Donald Glaude. Our releases are found on Beatport and itunes among other popular download sites. Our resident DJ’s Chris DeVoy, Sanjay, G*Roy & Theron continue to hit the club circuit and are heating up the west coast so keep an eye out for them!
A marketing and booking agency for the Artists and Athletes associated with the Fortune 421 brand. Fortune Industries is more than a company it's a family and the The FAM is a movement of the artists and athletes that we support. Whether it be a DJ, a hip hop act or a band, a football player, a MMA fighter or a paintballer we've crossed paths with some of the countries up and coming talents. We share a common love for the fashion and nightlife industry with each artist and make efforts to support their skills in whatever field it may be. We push for each one to become more exposed at their craft and give them the family support needed to succeed!
A production company that supports the bigger picture of nurturing the clothing line, swimwear line, record label, artists and athletes to grow. Beginning from the need to have a gathering place with friends to check out new gear and dance the night away the Fortune events have gained popularity across the country. Whether its at the Clevelander in Miami for WMC, Vegas at the Hard Rock pool for MAGIC week, or hometown San Diego for our New Years party the Fortune Family always provides a high energy memorable experience! It is the synergy between the fashion, music, and quality of people that keeps everyone asking for more!
A non-profit organization that enhances the lives of the less fortunate youth of America. Donating funds to the Stand Up for Kids Organization to help homeless teens and street kids get back on track has become an integral part of the companies operations. The charitable efforts to share the fortune come from our heartfelt philosophy of giving back & paying it forward. Our vision is to lead by example with our donations and fundraising efforts so that we may influence others to give the gift of fortune to those in need. From the annual Bowling for Turkey fundraiser to our Winter Clothing Drive we strive to give back to the community we live in. Spreading the Fortune is not just a phrase but a way of life!
The concept behind the Elevation Party is to bring a highly energized event full of music, fashion, and sunshine to multiple cities across America. It is named after our company philosophy of taking everything we do in life to the next level by elevating each other to our fullest potential. Each year the first Elevation Party will kick off in March during the Miami Music Week and will continue to take place through out the summer in San Diego, Las Vegas and beyond. Always an outdoor party the Elevation tour will bring together unforgettable talent from the FAM Artists and showcase some of the countries hottest fashion from Fortune 421 Clothing and Fortune 421 Swimwear. Come see what the next level is all about at the next Elevation Party!