OUR PURPOSE

FOUNDER, JASON HERRICK, HAS BEEN ON A MISSION TO SUPPORT HOMELESS YOUTH SINCE CREATING THE BRAND IN 2005. HERRICK’S MOTHER ENDURED OVER 10 YEARS OF HOMELESSNESS BEFORE JOINING HIM IN SAN DIEGO WHERE SHE HELPED START THE COMPANY BY HAND SEWING OUR APPAREL. WE CONTINUE TO GIVE BACK IN HER HONOR TO STANDUPFORKIDS.ORG.

OUR EFFORTS

• ETHICALLY & LOCALLY MADE IN THE U.S.A.
• 4.21% OF SALES BACK TO HOMELESS TEENS
• 1% OF SALES BACK TO THE ENVIRONMENT
• REPURPOSE PROGRAM FOR RECYCLING TEES
• AIMING FOR 100% ECO-FRIENDLY PACKAGING
• STRIVING TOWARDS B CORP CERTIFICATION