FABRIC DETAILS

  • 100% SUPERIOR PIMA COTTON FOR BREATHABILITY
  • MILLED IN LOS ANGELES WITH IMPORTED YARN
  • 45 TIMES STRONGER YARN THAN REGULAR COTTON
  • RESISTANT TO PILLING, WRINKLING AND FADING
  • PRE-SHRUNK FOR MINIMAL AT HOME SHRINKAGE
  • SUEDED FINISH FOR AN EXTRA SOFT VINTAGE FEEL

SIGNATURE DETAILS

  • EARBUD POCKET TO PREVENT MISPLACEMENT AND LOSS OF EXPENSIVE WIRELESS HEADPHONES
  • SUNGLASS HOLSTER TO PREVENT STRETCHING OF NECKLINE, DROPPING AND SCRATCHING LENSES
  • WOVEN LABEL PANEL TO PREVENT STITCH HOLES IN FABRIC FROM WOVEN BRAND & SIZE LABELS

SPECIFICALLY DEVELOPED FOR THE MODERN-DAY GENTLEMAN LIVING LIFE IN FORWARD MOTION.
ALWAYS ON THE GO, WORKING TOWARDS HIS GOALS, LEVELING UP HIS LIFE AND BECOMING THE BEST VERSION OF HIMSELF. THIS T-SHIRT WAS DESIGNED T0 MAKE YOU LOOK AND FEEL YOUR BEST WHILE PROVIDING UTILITY FUNCTIONS THAT REDUCE STRESS, SAVE TIME, SAVE MONEY AND SUPPORT YOUR DAILY AMBITIONS.

PILOT SUBSCRIPTION

  • EARLY ACCESS FOR FRIENDS & FAMILY ONLY
  • SAVE TIME AND REDUCE DECISION FATIGUE
  • BASE OF 3 STYLES DELIVERED QUARTERLY
  • DISCOUNT PRICING AND FREE U.S. SHIPPING
  • CUSTOMIZE YOUR SUBSCRIPTION DELIVERIES
  • CHANGE, PAUSE OR CANCEL WHEN NEEDED

HOW IT WORKS

  1. SELECT YOUR PREFERED QUARTERLY QUANTITY
  2. SELECT YOUR PREFERED SIZE, HEM AND COLORS
  3. YOU’LL SAVE WITH OUR DISCOUNT PRICING TIERS
  4. WE’LL DELIVER YOUR ORDER EVERY 3 MONTHS
  5. YOU’LL BE HELPING US START OUR NEW PROGRAM
  6. YOU’LL BE HAPPY YOU ARE WEARING OUR TEES

WITH EVERY PURCHASE WE GIVE...

... LEARN MORE ABOUT OUR PURPOSE

PREMIUM LIFEWEAR STYLES

MADE IN LOS ANGELES

CONCIOUSLY PRODUCED

PRE-SHRUNK & EASY CARE

100% PIMA COTTON

ULTRA-SOFT SUEDED FINISH

EXTREMELY BREATHABLE

CLASSIC HEM BLACK | WHITE | SEASONAL $75

SPLIT HEM BLACK | WHITE | SEASONAL $75

CURVED HEM BLACK | WHITE | SEASONAL $75

PREMIUM LIFEWEAR SUBSCRIPTIONS

SELECT YOUR FAVORITES

CONSISTENT DELIVERIES

FREE SHIPPING & RETURNS

SAVE TIME & MONEY

PAUSE, CANCEL ANYTIME

UPDATE YOUR SELECTIONS

"This t-shirt is the kind I would wear daily"
- Bjorn
"It’s where style meets functionality and comfort."
- Gerald
"Holds its shape and feel after washing."
- Mike
"The glasses and AirPod holders are next level."
- Trever
"This is the perfect night on the town tee."
- Brian

OUR PURPOSE

FOUNDER, JASON HERRICK, HAS BEEN ON A MISSION TO SUPPORT HOMELESS YOUTH SINCE CREATING THE BRAND IN 2005. HERRICK’S MOTHER ENDURED OVER 10 YEARS OF HOMELESSNESS BEFORE JOINING HIM IN SAN DIEGO WHERE SHE HELPED START THE COMPANY BY HAND SEWING OUR APPAREL. We continue to give back in her honor.

SUSTAINABILITY & GIVE BACK

  • ETHICALLY & LOCALLY MADE IN THE U.S.A.
  • 4.21% OF SALES BACK TO HOMELESS TEENS
  • 1% OF SALES BACK TO THE ENVIRONMENT
  • REPURPOSE PROGRAM FOR RECYCLING TEES
  • AIMING FOR 100% ECO-FRIENDLY PACKAGING
  • STRIVING TOWARDS B CORP CERTIFICATION