Blog
Top_10 Collection Lookbook
Our latest release takes a trip down memory lane with the reproduction of our Top 10 men's styles and Top 5 women's styles. Voted on by our Apparel Club members and valued...
Top_10 Collection Lookbook
Our latest release takes a trip down memory lane with the reproduction of our Top 10 men's styles and Top 5 women's styles. Voted on by our Apparel Club members and valued...
Collection 20_21 Lookbook
Our new release for Fall/Winter brings together tones and vibes from our recent Give Back trip to Tulum, Mexico. From the dense green jungles to the iconic sandy beaches, we drew inspiration from exploring...
Collection 20_21 Lookbook
Our new release for Fall/Winter brings together tones and vibes from our recent Give Back trip to Tulum, Mexico. From the dense green jungles to the iconic sandy beaches, we drew inspiration from exploring...
Collection 20_01 Lookbook
Our first release of 2020 is as clean and classic as it gets! From our signature tonal prints to a splash of mauve and petrol blue colors for the season, you'll feel...
Collection 20_01 Lookbook
Our first release of 2020 is as clean and classic as it gets! From our signature tonal prints to a splash of mauve and petrol blue colors for the season, you'll feel...
2019 Give Back Trip
This past Fall we set out to raise $7500 to provide 6 new industrial washing machines and 25 new mattresses for the children a Door of Faith Orphanage in Baja, Mexico. With support from our...
2019 Give Back Trip
This past Fall we set out to raise $7500 to provide 6 new industrial washing machines and 25 new mattresses for the children a Door of Faith Orphanage in Baja, Mexico. With support from our...
Fall/Winter 2019 Lookbook
Inspired by our recent trip to Spain, the new Fall/Winter '19 collection has tastes of sangria, hints of sand and views of palm trees to keep our Summer travel vibes high through the off-season reminding...
Fall/Winter 2019 Lookbook
Inspired by our recent trip to Spain, the new Fall/Winter '19 collection has tastes of sangria, hints of sand and views of palm trees to keep our Summer travel vibes high through the off-season reminding...
Summer 2019 Lookbook
Inspired by the nautical lifestyle of our hometown San Diego, the new Summer '19 collection is now available to shop!
Summer 2019 Lookbook
Inspired by the nautical lifestyle of our hometown San Diego, the new Summer '19 collection is now available to shop!
Fast Lane Drive Collaboration
We recently had the opportunity to sit down with Diaa El All, Co-Founder of Fast Lane Drive, to learn more about his new exotic car club. Diaa has been a long time...
Fast Lane Drive Collaboration
We recently had the opportunity to sit down with Diaa El All, Co-Founder of Fast Lane Drive, to learn more about his new exotic car club. Diaa has been a long time...
Spring 2019 Lookbook
Inspired by the upcoming baseball season, our Spring '19 collection celebrates team sports with a uniformed color theme across Men's and Women's styles, a baseball tee, subtle athletic graphics, and a coaches jacket! I Shop...
Spring 2019 Lookbook
Inspired by the upcoming baseball season, our Spring '19 collection celebrates team sports with a uniformed color theme across Men's and Women's styles, a baseball tee, subtle athletic graphics, and a coaches jacket! I Shop...
SHARE THE FORTUNE
Giving back to those less fortunate was a part of founder Jason Herrick's vision for the company from the very beginning. After his mother endured over 10 years of homelessness she joined him in...
SHARE THE FORTUNE
Giving back to those less fortunate was a part of founder Jason Herrick's vision for the company from the very beginning. After his mother endured over 10 years of homelessness she joined him in...
A LOOK BACK
The Fortune 421 brand started back in 2005 with founder Jason Herrick hand making t-shirts with his mother in his small apartment in San Diego. The concept was to combine the...
A LOOK BACK
The Fortune 421 brand started back in 2005 with founder Jason Herrick hand making t-shirts with his mother in his small apartment in San Diego. The concept was to combine the...
BEHIND THE BRAND
Established in 2005 by Jason Herrick, Fortune 421 began as his small passion project while studying marketing at San Diego State University. Inspired by the urban beach cities of Southern California, Herrick set out to create...
BEHIND THE BRAND
Established in 2005 by Jason Herrick, Fortune 421 began as his small passion project while studying marketing at San Diego State University. Inspired by the urban beach cities of Southern California, Herrick set out to create...